Debate between booker T and dubois Essay

The debate between Booker T. Washington and W. E. B. Dubois turned out to be one of the greatest intellectual as well as inspiring battles in our United States history. This great debate sparked the interest of African Americans and whites throughout the entire country. Both men had distinct views on how blacks should go about progressing politically, socially, as well as financially here in the United States. Both Du Bois and Washington wanted African-Americans to have the same rights as white Americans; But Du Bois encouraged African-Americans to demand equal rights, while Washington, on the other hand, often ignored discrimination. He believed that it was important for blacks to develop good relationships with whites because He was afraid that blacks who demanded equal rights would create bitterness between themselves and white Americans. Dubois ridiculed Mr. Washington’s tactics believing Washington’s accommodations program asked blacks to give up political power, insistence on civil rights, and higher education for Negro youth. Although Bois was ridiculed by these tactics he still respected him he says â€Å"Among his own people, however, Mr. Washington has encountered the strongest and most lasting opposition, amounting at times to bitterness, and even today continuing strong and insistent even though largely silenced in outward expression by the public opinion of the nation. Some of this opposition is, of course, mere envy; the disappointment of displaced demagogues and the spite of narrow minds† (W. E. B Dubois 3) While their strategy may have differed, both of these remarkable men had a common goal in the uplift of the black community. Born into slavery on April 5, 1856 Booker T. Washington would become an educator, author, and before his passing one of the most influential leaders during his time. Mr. Washington views for social, economic and political growth differed immensely from his counterpart w. e. b Dubois. Unlike Washington web Dubois grew up free in a community that was relatively tenant and integrated, he would become the first African American to graduate with a doctorate from Harvard University. Booker did not believe having equal rights was a necessity evident by the Atlanta compromise speech Washington says â€Å"In all things purely social we can be as separate as the five fingers, and yet one as the hand in all things essential to mutual progress. † (Washington). Booker T. Washington main focus was on having education for real life jobs that he believed would eventually turn African Americans in an economic powerhouse or at least dig themselves out of the financial whole they were already in. He believed by working hard and playing second fiddle to the white man would ultimately give black America the equal rights and respect that they always wanted. WEB Dubois focused on the exact opposite things that of Booker T. Washington. Unlike Washington, Dubois felt that inequality with whites was one of the utmost importance issues facing black America. Dubois demanded for all black citizens to have the right to vote, civic equality, and give our young blacks the right to a proper education. Dubois firmly believed that persistent agitation, political action, and academic education would be the means to achieve full citizenship rights for black Americans. His educational philosophy directly influenced his political approach. He stressed the need for liberal arts training because he believed that in order for blacks to obtain leadership skills was through education at a college. One of the biggest disagreements in philosophies between the two men was over the issue of black suffrage. In terms of voting, Dubois believed that agitating for the ballot was necessary, but opposed giving the vote to the uneducated blacks. He believed that economic gains were not secure unless there was political power to safeguard them. Washington, on the other hand, felt that the right to vote was not a necessity and the only thing that would come out of protesting for voting rights is the irritation of whites. In conclusion, the debate between W. E. B Dubois and Washington was nothing short of remarkable and genius. Although both men had two separate ways about doing things they both shared the same common goal, which was bettering the lives of African Americans. In my opinion, W. E.  B Dubois plan to go strongly for African American rights and equality was the better strategy. Not only did he help bring us together but he gave blacks a sense of self confidence that they didn’t possess before. For once blacks believed not only can you be as good as the white man but better. While some may agree that Mr. Washington’s plan to endure the second citizenship title was only degrading and keeping the black man down. Although Washington had honorable goals Dubois gave the people a strong sense of empowerment and worthiness that has helped the black race grows into what it is today.

Best Buy Marketing Plan

2012 4/26/2012 Marketing Plan The Micro Environment The Company: Best Buy’s mission statement is â€Å"Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers—and we rely on our employees to solve those puzzles. Thanks for stopping. † Their company perspective is the following â€Å"Our vision is to make life fun and easy. Our business strategy is to bring technology and consumers together in a retail environment that focuses on educating consumers on the features and benefits of technology and entertainment products, while maximizing overall profitability.We believe our stores offer consumers meaningful advantages in store environment, product value, selection and service, all of which advance our objectives of enhancing our business model, gaining market share and improving profitability. † Best Buy strives to continue its growth and innovation in order to come up with new ideas and new ways to intr igue their customers and also new ways for their employees to work as a team and work together.One of their goals is to offer solutions for entertainment and technology that will meet their customers’ needs, â€Å"end-to-end. † Best Buy’s core competencies is simply to make technology and entertainment products affordable and easy to use for their customers. â€Å"We're world-class in store experience, customer orientation, inventory management, executing new store concepts, and rallying our people around common goals, as well as, marketing, merchandising and related disciplines. † Some areas of improvement that Best Buy is currently undergoing are to be greener.In order to do so, they have to add more green vehicles when it comes to transportation and also stocking more green products in their stores so they can educate their customers about the impacts they may have by purchasing green products. Competitive review: Best Buy’s top three main compe titors include Wal-Mart, Target, and RadioShack. Wal-Mart not only engages in the retail sale of electronic goods, but also offers food, health and beauty aids, apparel for women, girls, men, boys, and infants, jewelry, and a wide variety of many other products.Their market cap is $211. 51 B, which as you can see is much larger than Best Buy’s market cap, but the reason is simply because Wal-Mart specializes in selling a wide range of products and not solely electronics. Wall-Mart is the world’s largest retailer and grocery store by sales, which amounts to almost 50% more than its closest competitors combined, such as Target and Sears. One of Wal-Mart's biggest strengths is that many suppliers give in to Wal-Mart’s pressure because they depend heavily on the discount retailer that they offer for a majority of their sales.One of Wal-Mart’s weaknesses has to do with their reliance on Chinese-made imports because the company may become vulnerable to a weaken ing dollar or strengthening of the Yuan. Since Wal-Mart purchases the majority of their products from China every year, if the Yuan dollar strengthens, Wal-Mart will soon have to pay more for their merchandise that comes from China, which will further affect Wal-Mart’s bottom line. Target is very similar to Best Buy and like Wal-Mart they offer far more then just consumer electronics.Most of their stores include clothing, furniture, and a grocery department. In the last year, their stock has hit a 52-week low of $45. 28 and 52-week high of $58. 95, compared to that of Best Buy, which has a low of $19. 79 and a high of $32. 85. The reason the stock for Target is worth more is because they offer a larger variety of products so they have a larger market share then Best Buy. When you compare the quality of electronic products between Best Buy and Target you will see that Best Buy has the advantage.For example with TV’s, Target will offer more of the smaller named more affo rdable televisions. These TV’s can not compare to the quality of the big name products that Best Buy offers, such as Pioneer Elite. The biggest strength that Target has is their wide array of products from many different departments. But they also have a weakness for their customer service. Many times you can go into the store and never be helped by one of the employees. Then when you find one, they are uneducated on many of the products.RadioShack is similar to Best Buy since they both engage in the retail sale of electronic products and services. Some products include home entertainment systems, scanners, GPS products, digital camera, and many others. â€Å"As of March 31, 2011, the company operated 4,467 company-operated retail stores under the RadioShack brand name in the United States; and 1,304 kiosks located in Target and Sam’s Club stores. † Their market cap is a total of 732. 80 M, compared to Best Buy’s market cap of 8. 88 B.RadioShack recently launched a new low price guarantee on mobile phones in order to attract customers and show them that they are offering the best deals. It is also has a Trade and Save program which allows customers to trade in their used mobile phones and other electronic devices for immediate credit toward their next purchase. The company also has a new Mobile Product Support which provides customers with free specialist support to help them resolve any of their mobile phones or other device-related issues at no additional cost.RadioShack is currently undergoing a plunge in their stock price due to the significant growth of the online retail market, such as eBay and Amazon. Corporate partners review and channels: Best Buy is an electronic retail store, according to the Best Buy 2011 fiscal year report, they operate 1,099 US Bes Buy stores, 6 Magnolia Audio Video Stores specializing in high-end electronics, 6 Audio Visions Stores, 117 Best Buy Mobile Stores and 35 Pacific Sales kitchen and bath cent er Stores (in Southern California, Arizona, and Nevada).Best buy also operates on the international market with 71 Best Buy Stores in Canada, 2440 Best Buy’s in Europe – Small Box, 6 Best Buy’s in Europe – Big Box, 166 Five Star Stores, 8 China Best Buy Stores, 10 Best Buy Mobile Canada, 6 Mexico Best Buy Stores, 2 Turkey Best Buy Stores and 146 future shop stores throughout Canada. In the U. S. Best Buy has a 1,200 square foot Best Buy Mobile store as well as a 20,000, 30,000 and 45,000 square foot Best Buy big box store. In Canada, Future Shop stores average 26,000 square feet and Canadian Best Buy stores average 32,000 square feet.In Europe, The Carphone Warehouse and The Phone House stores average 800 square feet. Best Buy also operates online, allowing Customers to purchase product on line at www. bestbuy. com. The main challenge associated to Best Buy distribution is that the company relies on a handful number of vendors for the supply of their prod uct. Best Buy only accounts for 60 percent of the merchandise it purchases, therefore if any supplier is unable to supply or there is disruption and lost from any vendor, the company may not be able to meet the demand of the customers. Product review:Best buy offer product such as electronic, home office product, entertainment software, appliances and related services. Consumer electronic is their largest product category which includes video and audio equipment such as television sets, DVD player, audio system, portable audio player and car stereo. Some of the Home office products are computers, telephone, cellular phone, copier and calculator. Entertainment software offered are CD, DVD, computer software and video games. Best Buy home appliances are dish washer, air conditioners, washing machine, dryers, ranges and refrigerator.Best Buy offers sales on multiple of their items which are computer, tablets, home theater, mobile phones, IPod, cameras, car GPS, appliances, home, finess es, music instrument, video games and movies. However, Best Buy’s most famous sale is on black Friday, they are among â€Å"the top 3 brick and mortar retailers† according to blackFridayads. com. Best buy has a price matching guarantee police they state â€Å"Best Buy will match the price if you find a lower price on an identical available product at a local retail competitor's store, a local Best Buy retail store or BestBuy. com.Simply let us know when you are making your purchase or during the return and exchange period. † Matching prices to competitor such as Amazon and Wal-Mart. The Bureau of Economic Analysis recorded negative growth rate for retail stores during the third and fourth quarters of 2008. Best Buy is the largest U. S consumer electronic retailer by revenue, with $40 billion in net sales in fiscal 2008. Best Buy revenues have increase since 2007 it went from 35. 9 billion in February 2007 to 50. 3 billion in February 2011. The gross profit has a lso considerably increased by 46. 5% since 2008. There is also a considerable increase in their net income, it went from 1. 38 billion to 2. 70 billion in 2011. However, and their operating incomes have also increased, due to an increase of 92. 14% in the depreciation and amortization. In overall their profit has been increasing since 2007. Market/industry description and overview: Over the last few years the consumer electronics retail industry has taken a big hit. One of the big factors for this is the recession; people have less money to spend on material possessions then they used too.The big retail stores such as Best Buy and Target have lost profits due to customers looking to find the best deal possible to save money. Some of Best Buy’s biggest competitors, Amazon for example, have been able to take advantage of this by selling items online at a much lower price. Many times it is a price that Best Buy and many other large retail stores cannot match. An article from htt p://ledfrog. com/blog/2011/04/the-future-of-big-box-retailers/ stated, â€Å"I can go to the store, check out a new camcorder or surround sound system and then decide if it’s something I want.If it is, I’ll ask the manager if they can match Amazon’s deeply discounted price. If he can, I’ll buy it at Best Buy. If not, I’ll go home and order it online. † Because of the online shopping, the market for electronic retailers is shrinking so it will be important to capitalize on the market that is there. The Macro Environment Culture Best Buy wants its main consumers to be in the middle to upper class. It is because of this that they do not specifically target any one gender or race. As long as the consumer has the money to spend Best Buy will want to service them.Those apply to Best Buy as a whole throughout the country; regionally things are a little different. Depending on what region the store is located Best Buy will have to focus on different things. For example in South Los Angeles where the population is predominantly Hispanic and primarily speak Spanish, the employees that are hired there are going to have to know how to speak Spanish, and many of the product signs can have Spanish written on them too. So Best Buy can have the same message throughout the company, but you are going to have to focus more on the little details of where the store is regionally so you do not offend the customers.Demographics: As a company Best Buy has divided its core customers into five different demographic segments, and they call it customer centricity. They have given a name to each one of these segments, Barry, Jill, Buzz, Ray, and Mr. Storefront. Barry is a man in the age range of 24 to 45 who is an affluent tech enthusiast; typically he will be in the higher income bracket and spend more money. Jill is a suburban mom with a targeted age of 24 to 45; she is also in a high income bracket but does not like the whole shopping experienc e for tech products. Buzz is either male or female with a targeted age of 18 to 24.They would be young shoppers into gadgets, video games, and movies, and is in a low income bracket. Ray is a price-conscious family guy between the ages of 24 to 45; he will be looking for the best deals and likes to see advertisements, also he is in a middle income bracket. Mr. Storefront is a small business owner in any age bracket and any income bracket. They have also divided two other segments of customers who are outside of their core targets. The first is named Carrie and she is a young single woman in a low income bracket between the ages of 18 to 30.The second is targeted at empty nesters they are both male and female between the ages of 45 to 55 they are in a middle income bracket and are named Helen and Charlie. The purpose of the customer centricity program is so that a store can meet the needs of its main shoppers. You have to first find out the find out what type of shopper goes to a sto re most and then tailor that store to their desires. For example if you have a store that is tailored to a Barry and Jill that store will have a lot of lighting and fixtures to meet the needs of Barry and personal shopping assistants to help the Jill’s find their products.Best Buy as a whole has decided to focus its demographic segments on people in the income bracket of the upper to middle class. The reason for this is that our core customers are in these income brackets, and knowing this allows the company to build the store to what those classes want. I would not consider dropping any of these customer segments because they cover a vast majority of the shoppers that Best Buy receives. The customer centricity program is what helped keep Best Buy so profitable when companies like Circuit City went out of business. I would however create a new segment named Andy.Andy will be a single man living on his own. This person will be in the mid to high income bracket and be a new tec h and gadget shopper. His main purchases would be in home theater and computer. Social trends: Social trends are one of the biggest driving factors for the income that Best Buy receives. But they also can have a negative impact if we do not address the trends properly. It is very important to keep up with the social trends to help keep our business relevant and in the news for positive reasons. One of the bigger trends right now is marketing through Face book and Twitter; about 41. % of Americans are active users of Face book. That is a lot of people we can market to at a basically free price since Face book and Twitter are free to use. Price sensitivity is also a major concern to deal with. If we only have high end products that are very expensive to buy you are limiting your customer demographic which will in turn lower profits. The best way to deal with this is to carry the high end products but also carry similar products that are at a lower cost. One of the bigger concerns that we have to deal with is energy consumption.The Go Green social trend is a big thing right now and three of our big departments, Home Theater, Appliances, and Computers. These departments not only consume a lot of energy in the store but the products we sell do too. I feel that we can capitalize on this market by purchasing products to sell that are more energy efficient, and advertising these products. This can help drive up our business while also having a greener impact on this earth which looks good for our public relations. Other macro environment factors: Current technological trends have had a negative effect on Best Buys current and potentially future success.One of the main tech trends eroding Best Buys business model is the increased utility and web capabilities of smart phones. With the increased web capabilities of phones a new type of shopper has emerged known as the â€Å"mobile price matchers† (Smith). According to a recent survey conducted by the Pew Internet project â€Å"More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season† (Smith). These customers routinely use their phones while in retail locations to price match, find product reviews, and/or ask friends for advice.This trend has been especially damaging to Best Buy who is a chief victim of this new style of shopping. It is not uncommon for customers to walk into a local Best Buy view a product and immediately search for reviews or better prices on their smart phones. It is possibly to use this technology to our advantage. One way is to develop a smart phone app for Best Buy that is fun, interactive, and informative. This will allow the customer to use the app to find if the product he wants is in the store, and compare it to other major retailer’s prices for the same product.The economic situation is quite possibly the most damaging thing for Best Buy. When the country, let alone most of the world, i s in a recession it affects the number of customers that come into the store and the amount that they are willing to spend. In the late 1990’s and early 2000’s America was at its highest. People had more money then ever and they were looking to spend it. Then when the big recession hit in 2008 customers still were looking to purchase products but their style of purchasing changed. For a while there, a lot of customers did not care what they spent for their item, they just wanted it.Now they are looking for the best deals out there, it does not matter how they get their product as long as they get the best deal for it. This is where it has hurt Best Buy the most because they can not compete with most online store prices, and still be able to make a profit. The key for future success for Best Buy may be to offer more variety of products at a lower cost. This can help them drive more consumers to the store and make purchases. Marketing Strategy Sustainable competitive adv antage: Best Buy enjoys a sustainable competitive advantage because to this date, they are the biggest U.S specialty electronics retailer. Although they are currently experiencing financial problems due to the recession a few years back, Best Buy still seems to have many loyal customers that continue to keep shopping at their stores. The reason why Best Buy contains such a sustainable competitive advantage amongst their competitors, such as Walmart or Amazon, is because it relates not only to product excellence, but customer and locational excellence as well. Best Buy has achieved product excellence through offering the top of the line products in consumer electronics.This is why Best Buy has a lot of loyal customers; they provide products with great quality and high perceived value. They know that if they buy a product from Best Buy that this product will last them a long time, especially if they buy the warranty for it. Another reason why Best Buy enjoys a sustainable competitive advantage is because they also have customer excellence. Best Buy contains a service, known as the Geek Squad, which is a group of employees that help customers with problems they may be having with their electronics. Also, customers are able to rely on the well rained employees when they have a question regarding certain products. Best Buy also has locational excellence since they have over a thousand stores both domestically and internationally. Many say â€Å"The three most important things in retailing are location, location, location. † With this many stores Best Buy is going to be an appealing choice to those other than loyal customers, because it’ll become more convenient to go to a Best Buy that is less than 20 minutes away from your house. There are plans to open up at least 100 stores by 2013 http://www. innovationexcellence. com .This will not only help with their sales, but it will also allow for more customers to become loyal to Best Buy because it’ ll be convenient for them to go to their local Best Buy. Growth strategies Best Buy pursues a marketing penetration strategy. The company employs existing marketing mix and focuses the firm’s efforts on existing customers. Best Buy attempts to increase market share by using existing products and services. The company wants to attract new customers to the current target market and encourage current customers to patronize the firm more often, or buy more merchandise on each visit.In order to accomplish its goals Best Buy has to develop great marketing effort, they have to increase advertisement, sales, and promotions. For instance, Best Buy will broadcast ads on TV every time they want to advertise a new product in the store, such as the latest IPhone. The company wants their current costumers to be aware that the store is carrying new products and new costumers to know what kind of products they sell. During holidays and events such as black Friday, the company advertises thei r deals, so their current costumers buy more merchandise on each visit. SWOT STRENGTHS: Large amount of retail outlets in prime locations * 1,099 US best buy stores, * 6 Magnolia Audio Video Stores * 6 Audio Visions Stores, * 117 Best Buy Mobile Stores * 35 Pacific Sales kitchen and bath center Stores * Brand Loyalty * Very strong brand name * Stores are large * Flexibility exists to add new product lines due to ample space * Value adding customer service * Excellent customer service and technological know how * Geek Squad WEAKNESSES: * Best Buy relies on vendors to supply a large percentage of products which can potentially lead to supply disruption. Example: If Sony and Apple decide to no longer supply Best Buy it would be devastating. * Weak online presence * Late start in e-commerce * E-Bay and Amazon far better online Limited product selection in OPPORTUNITY: * Capture emerging â€Å"mobile price matchers† market * Use social media to reach out to this market * Capitaliz e on iPhone ; Smart Phone market * Pursue the business of young bachelors more aggressively * Undervalued customers with high interest in technology * Social Media * Utilize Face book and Twitter more effectively build relationships * Going green Can lead to potential overhead savings and good public relations THREATS: * Retail discounters such as Wal-Mart and Target * Discounters are stealing electronics market share due to higher foot traffic fueled in large part to product mix * Consumers spend more time at discounters locations because they can buy food, clothing, and entertainment under one roof * Rising trend of â€Å"mobile price matchers† * Consumer deciding to buy elsewhere while in Best Buy can prove to be fatal because it negates all other core competenciesObjectives/Goals and Problem to be Addressed Based on the results of your SWOT analysis, clearly state the Problem that you are planning to address (once you have described the current situation of the company, y ou should be able to articulate the specific problem you want to address and the goals of your marketing plan. ) Please make sure to clearly identify your specific Objectives/Goals. Segmentation (See Chart in Index) When making the market segmentation we decided to separate it into three different segments, gender, age, and income.We chose these segments because they provide the bulk of our customers that shop at a store. Gender was first because that is the most identifiable one. It is easy to separate and calculate who is coming to the store based on their gender. Age is a big factor because we can determine the type of customers that are coming into the stores, a young person will see things much differently then an older person and they both will be looking to buy different things. Finally we picked income because it will tell us how much money people have and are willing to spend at our stores.If we have a store that is getting a lot of low income people going into it, we can n ot have it stocked full of products that they can not afford. Using this we were able to create a customer segment chart. (See Customer Segment chart in the Index) After making the Customer Segment chart we found that we had 18 different segments to work with. Each segment is a little different, but as a whole they make up most of the customers that shop at our stores. When looking at the chart you can see that each segment has something different. The chart covers male and females from different ages to different income levels.You can see that in segment 1 you have males who are under 17 and are in the low income, which is different then segment 4 who are the same but middle income and segment 7 who are in the high income. The information provided by the chart will be very useful in determining which segments to target, and which segments will be unprofitable so we can eliminate them. Targeting Market segments 1. Gender: Male and Female 2. Age: teenager 17 and under, young adult 18 -29 and adult 30-59 3. Income: middle class and upper class Segment attractivenessIt is essential for Best Buy to evaluate segment attractiveness for each of these segments. They first must determine if the segments are worth pursuing, using specific criteria: is the segment identifiable, substantial, reachable, responsive, and profitable. Identifiable: * Teenagers 17 and under have high interest for video games and cell phones. They are aware of the new technology innovation but don’t really use complex ones which might be to high-tech for them, therefore Best Buy will have to take in consideration that they might not be able to know how to use a MacBook Pro as a young adult would. Young adults 18 to 29, such as college students, are more open to try new technology which would later build up in lifelong brand-loyal customers. As a result Best Buy always tries to keep up with the latest technology, offering the newest version of Mac laptop or the last android. * Older adults age 30 to 59 tends to stay with products they are accustomed to. They have difficulties getting used to new technology or do not have the actually time to keep up. Older adults have long working hours or have children to take care of; they do not really have time to used new technology.Most even have to rely on their children in order to know how some electronics around the household work. Best Buy should also consider the differences in incomes among the classes. They should divide customers by their incomes in order to provide services and products that are affordable to all. We consider middle and to upper classes since they are the ones who can purchase higher priced electronics. The middle class which is price sensitive makes between 30,000 to 50,000 dollars a year. They have the ability to purchase electronics such as computers, cell phones or TVs but only at affordable prices.In the upper class, customers are ready to pay high prices for high end goods. However we wouldn†™t target gender because it just represents one segment. Best Buy doesn’t sell one type of product that attract men and another that attract women; they do not focus on gender differentiation. For instance they are no special gadgets or section for women in the store. Substantial: This criterion consists on measuring the target markets. If a market is too small it is insignificant and it will not generate sufficient profit.If it’s too big it might need a bigger store. In this case we should consider the segment of Loyalty; loyal consumers are lifelong customers which make them a substantial segment. Most loyal consumers are those living near the location. For instance it would make more sense for a customer to go grocery shopping at a Vons store that’s 2 miles away and become a regular customer, than drive 20 miles to an Albertson store. Database such as census. gov can be really useful to determine how many people live in the area or how long they have been l iving in that area.For instance 1,068,344 people in Los Angeles have been living in the same house since 2005, which is 33. 2% of the population in Los Angeles. So this means that some of the 33. 2% might be loyal customers to their local store. We wouldn’t consider occasion consumer because they don’t represent a large enough market segment. Since they are not a usual customer it is hard to consider them as a significant segment. Video game companies always promote a new game, and teenagers like to be up to date and purchase the latest one, which is profitable on the long run.Young adults also represent lifelong consumers, since they are interested in technology innovation. For instance college students like to purchase new gadgets to work on their school work or just to stay in touch with their friends, classmates or family members. It would be a good idea for Best Buy to use census data to allocate to younger consumers. Reachable: It means that the consumers know th e product exists, understand what it can do for him or her and recognize how to buy it. It is essential for Best Buy to care different types of technologies at different prices.Their product must attract all ages and be affordable for all Incomes. Different items are offered at different prices, which means everybody can afforded regardless of their incomes. * Middle classes are price sensible, they want to own technology but at affordable prices. It is easier for a company to reach them during sales and holidays, where they purchase items in large county, buying for family member, friends or just for the good deals. * Upper classes are easily reachable; they want to get high end products and are ready to pay the price.They usually want to purchase the latest high-tech product, new IPhone or biggest 3D TV. They are mainly up to date and are aware of new innovation through the different media outlets. Both young and old generations should be aware that Best Buy caries different types of technologies. For instance phone with lots of different applications and new innovations. Such as the iPhone, it attracts younger crowds, whereas less complex gadgets mainly attract an older crowd. * Teenagers and young adults are usually aware of the latest technology and where to purchase them.They have easy access to media; they follow TV and internet ads. Moreover, young generations share information among each other talking about the latest Apple computer or Android. * Older adults found out about new technology or where to purchase them from their children, friends or coworkers. They are also easily reachable; they have access to internet, TV or older media such as newspapers. Loyal consumers are the most accessible; stores mainly collect their information; email addresses or phone number.It makes it easy for the store to send them ads about new products or inform them about a sale on existing products. Loyal consumers also frequently come in the store to check on new prod uct or get information about items they want to purchase. Responsiveness: The customers in the segment must react similarly and positively to the firm’s offering, move toward firm’s product and services and accept the firm’s value proposition. It is easy for a company to measure the responsiveness of loyal consumer, since loyal consumers are highly responsive to a company’s product.They have learned to appreciate what the firm has to offer and accept their value, which lead them to become usual. Companies have to make sure they can properly respond to their consumer needs and wants, if they can’t provide them with the product they want, they shouldn’t target them. For instance, Best Buy would probably fail if they decide to sell bridal gal to attract more female customers. Best Buy is known to offer technological products and their consumers come in the store looking for electronics. They would be confused to see an electronic store selling bridle gal.Teenagers are highly responsive to new technology, they always want to upgrade to newest and fastest gadgets. For example if new video games come out, teenagers are the first to line up at the store and purchase it at any price. Young adults are open to trying new technology, therefore it would be easier to get them positively respond to new innovations. They are the early adopter of new media and technology. The middle class are price sensitive; however they are open to spend money when the deal is right. They are more responsive during sales period, such as black Friday and holidays, such as Christmas.They are big spenders compared to the upper class; which according to the book â€Å"The millionaire next door† put 20 percent of their money into investments and savings accounts. During sales and holidays the middle class purchase in large quantities, as they find the best deals to buy for family and friends. Nevertheless the upper class is still responsive to new innovation; they want to possess the latest technology no matter the price. They like to purchase luxury electronics that provide the experience and the comfort that high-tech has to offer. Profitability: Market segments that generate profitTeenager: According to the U. S census Bureau, there are 247,215 out of 3,772,486 people in Los Angeles who range from 10 to 14 years old, which is 6. 6%. 273,419 out of the same number are between the age of 15 and 19, it represent 7. 2%. let say out of the 520,634 teenagers 10,000 (2%) play and purchase video games on regular bases . The average video game at Best Buy cost 19. 99$. Video games are realize every 5 to 6 days, which mean there is a realize every week. We will consider they purchase the video game every 2 month when they receive pocket money.Variable cost would represent 1/3 of the price sold 6. 66$. Best Buy spend 10,325,000 on fixed cost a month and they have 1099 stores which means each store spends 9,394. 90$. It is 112,738. 8 0 a year Segment size 520,634 X Segment adaptation percentage 2 %X Purchase behavior (19. 99*6) X Profit margin percent (19. 99-6. 66)/19. 99 -Fixed cost 112,738. 80 = 724,022. 08 Best Buy would make a profit of 724,022. 08 a year by selling video games to teenagers. Middle class: 176,674 out of 1,314,198 household in Los Angles make between 35,000 to $49,999 which is considered as middle class income.Most of these household spend a large quantity of money during holiday. Especially during Christmas on gift items, which mean they would purchase them 2 a year IPad is really famous not only among children but also adults. It is a great birthday or Christmas gift. Let say 500 of this household purchase iPads, at least two iPad per household either own by two children or one child one adult or two adults. 100 iPads. One iPads cost 499. 99$. The variable price is 259. 60$. Segment size 176,674 X Segment adaptation percentage 0. 3 %X Purchase behavior (499. 9*2) X Profit margin percent (4 99. 99-259. 60)/499. 99 -Fixed cost 112,738. 80 = 141, 66571 Upper class: 62,319 out of 1,314,198 household make between $150,000 to $199,999, they are the Upper-class. They like to purchase brand new electronics as gift or because it is the brand new model. We will consider 3 purchases a year; birthday gift, holiday gift and the realize day for the brand new model. 5000 of the 62,319 household purchase iPads the same year. Upper class family usually do not have a lot of children, high income just represent 5. % of the working class with families. They buy 5 of them a year, 2 birthday gifts for children and wife/husband, for they realize of the new model and Christmas gift for friends and family 2. Segment size 62,319 X Segment adaptation percentage 8 %X Purchase behavior (499. 99*2) X Profit margin percent (499. 99-259. 60)/499. 99 -Fixed cost 112,738. 80 = 2,280,262. 94 Best buy would definitely make a higher profit if they target the upper class for the sale of IPad. Market targe ting strategy We will use the Differentiated (segmented) marketing as our market targeting strategy.Differentiated marketing strategy is a market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each segment. This strategy is the most appropriated for Best Buy since its goal is to target specific market segment. It wouldn’t make sense for them to practice an undifferentiated marketing strategy, which involve ignoring the different segments and going after the whole market. Moreover, Best Buy is a retailer of consumer electronics, which means they sell all types of electronics coming from different brands, they are already able to provide the consumer with a wild varieties of brands.By using the differentiated marketing strategy they can assist all of their consumers regardless of their preference, income or age. They would provide them with the exact product they want. This strategy is also profitable in the long run, helping build up lifelong consumer. The consumer is able to get the product that he wants and also has varieties of other options, which gives you an advantage over your competitors. The practice of concentrated marketing strategy will not allow Best Buy to have the flexibility to offer different electronics, this strategy only concentrate on a single target market.Micromarketing strategy wouldn’t apply to Best Buy because it only focuses on satisfying the need and want of a single consumer, whereas Best Buy groups his Customers within segments. Perceptual Positioning Map (See Index at the end) Positioning: One of the reasons Best Buy has been so successful over the years is because of its brand loyalty. We believe that this was created from the good customer service that we provide and the relatively low prices we maintain, as you can see from the chart. Some of our competitors have lower prices than us but the ones that do tend to have poor customer service.One of the bigg est concerns that we as a company have to worry about is the low prices that Wal-Mart offers. As the economy continues to be in a recession people are looking for the best price possible as they have to be thriftier with their money. Wal-Mart has dominated the low price position for years and it will be very hard to compete with the prices that they offer. One of the ways to compete with them is our price match guarantee, that way if they have the exact same product at a lower price we can keep our customer by matching the price. Another concern that we may have is with Apple.They have built one of the strongest customer loyalty companies in the world. People are willing to spend more money on Apple products and services just because of the strong brand name that Apple is. Even now that Best Buy is offering Apple products in our stores people will still choose an Apple store over ours. We believe that that main reason for this is the customer service that Apple has provided over the years. They are known for having some of the most advanced technology in their market. For us to gain the loyalty that Apple has we will have to focus on meeting all of our customers’ needs.Most notably the place on the map we would like to be is at the lower right side at low price and high customer service. This is a position that is not covered on a map that there will be a wide open market for. Target, Wal-Mart and online stores such as EBay are able to offer lower price on many of the products that we sell, but they do not provide the quality of service that we do. If Best Buy can keep or even improve its customer service while at the same time lowering many of our prices, we can open the doors to a much larger market.The best position to be taken by Best buy would be one of cheaper prices and better customer service. Now it is true that Best Buy has fairly cheap prices already and with Geek Squad they have fairly good customer service but my belief is they need go furt her with what they have already accomplished. Given the facts and findings there is an entire untapped market of lower priced products and great customer service that would be incredibly lucrative. Now the obvious reasoning behind why there is an untapped market in this area is the financial problems.There isn’t an easy way to have cheap products and great customer service because of the fact that customer service is expensive. However there is one way to successfully do it. As stated earlier they need to target their ideal markets better and literally know when a customer walks in where he or she would be best suited to go and make that area the most appealing. Maybe give the areas themes that would attract the ideal market. The next thing that they would have to do is steal customers away from places like Wal-Mart and Apple because it is the fact that they are loyal to those companies that is the most damaging to Best Buy.Now granted this would not be the easiest thing to d o. They would have to consistently promote cheaper products and better customer service. After they have done that however, the number of customers that they have would make up for the cheaper prices, the increased customer service, and the advertising (in theory). And if this is successful they would have gained access to an un-tapped market where they literally could not be touched, because no one could compete with them. The way the company is currently focused is on targeting wealthier customers.Our store associates are trained to spot customer demographics in the middle to upper class and push our products to them. In many cases this can cause them to focus too much on a one demographic and leave out great customer service to other social classes. If we change our position and start offering similar products at a lower price than our high end products, we will attract the thrifty spenders to Best Buy. So by offering these products at lower prices but still providing top notch c ustomer service we can see a large growth in customer loyalty.The most important thing to this is to treat the lower income families just as well as we would treat the higher income families. This is where places like Wal-Mart and Target fail, they offer the better bargains but it is hard to find good help from an employee when you go into the store. Marketing Mix Products and Services Best Buy is currently one of the last major consumer electronics retailers out there because they provide a wide variety of products that customers can choose from.Since Best Buy sells everything from televisions to refrigerators, which are two completely different appliances, what more can Best Buy offer? Instead of introducing new products, Best Buy should consider offering cheaper prices for their current products in order to attract a different group of customers. Currently, Best Buy is more focused with attracting the wealthy consumers by providing them with products such as the iPad and Blu-ray televisions to keep those customers interested and loyal to their company.By offering cheaper prices, this could allow the middle-/lower-class to be able to attain great quality products with affordable prices. Since our marketing positioning is to target those customers with lower incomes, what better way to do so than lowering their prices on certain products to show that Best Buy products are great and affordable for everyone? As far as their products are concerned, the main modifications they need to make to existing products is providing a wider range of video games and gaming systems.Since the younger generation is becoming more accustomed to using electronics at such a young age, it might be an advantage for Best Buy to sell more video games, which will in turn attract the younger audience to convince their parents to bring them to the store. The company will not only benefit in bringing in the younger crowd, but will also bring in their parents, who will more than likely bec ome attracted to the big screen televisions and wide range of laptops that Best Buy has to offer. Also, Best Buy should consider hiring qualified employees for the Geek Squad in order to minimize customer complaints.Since this service provides customers with assistance for their broken electronics, some one who has background knowledge and has had experience fixing broken laptops, cameras, etc.. should be the one assisting them with their problems. The Geek Squad is known for hiring employees who have not had past experience with fixing broken electronics. Although the Geek Squad does a good job, customers will be more comfortable knowing that the â€Å"geek† helping them with their broken electronics is someone who knows what they are dealing with.Best Buy provides many products for their customers, some that even some people wouldn't expect for their store to provide. For instance, the company should consider dropping the home appliances section because since Best Buy is kn own more as an electronics store, kitchen accessories such as refrigerators and microwaves seem to be products the company is selling just to make extra profit. From past experiences of visiting the store, the home appliances section is always either empty or with very few people taking a look at their washers and dryers.Most of Best Buy's customers are concerned with the laptops and televisions, and to sell kitchen appliances doesn't go along with the â€Å"entertainment† feel that Best Buy provides. Also, now that technology is improving and more people are switching to buy Blu-Ray televisions, Best Buy should consider dropping the VHS section. Since people are learning to adapt to the new technology, more customers are interested in buying Blu-ray DVD's since they provide better quality than VHS. Pricing In the consumer electronics retail business having competitive pricing is of the utmost importance.This is due in large part to the ultra-competitive nature of the electro nics business. Consumer electronics such as new TVs and the latest computers/tablets are highly desired by the masses. However, these items tend to be highly elastic in there demand, making pricing a key component in attracting customers. Furthermore, in today’s consumer electronics market many major retailers regardless of specialty carry consumer electronics, making it possible to purchase socks and a computer all under one roof.Moreover the emergence of e-commerce has made it easier than ever to perform real time price comparisons. The growing practice of online price comparisons has given online retailers who benefit from lower overhead costs an advantage, because they possess the ability to offer low prices along with a massive selection. Taking the preceding factors into consideration it is clear that the importance of being price competitive is greater than ever. As a result we have conducted a price analysis of Best Buys top selling product lines. The retailers compar ed to Best Buy in this nalysis are Amazon, Wal-Mart, and Target. The products to be compared consist of top selling T. V. ’s, Tablets, Laptops, and Mp3 players. T. V. Price comparison: Televisions have been of Best-Buys top selling product lines for years and a vital component of any future success. It is important that Best-Buy continue to dominate television sales if we hope to remain atop the consumer electronics retail mountain. Continued dominance in television sales will be a problem. Due to increased competition from retailers who now offer a host of televisions for sale, Best-Buy is losing market share.Because consumers are more likely to frequent Wal-Mart and Target for every day purchases such as soap, it is important to convey value through pricing when customers enter our doors. Our price survey shows that Best-Buy continues to be highly competitive on television prices. For example, a Samsung 51† (PN51D450) television can be found at Amazon for $697, but Be st-Buy and Target are not far behind at $699 and Wal-Mart is priced highest at $799. Amazon beats Best-Buy by 2 dollars but the added convenience of in-store pickup outweighs the slight price difference.Generally Best-Buy is the lowest price if not it is very close to its competitors. The television price strategy is spot on. However, offering a one-time sale of loss leader 32† could go a long way in establishing Best-Buy as the go to retailer for television purchases. Tablet price comparison: Tablets are the hottest devices in the electronics market today. Tablets continue to rise in popularity and it is likely that they will eventually replace laptops as the device of choice for mobile computing. Because of tablets rising popularity it’s important for Best-Buy to capture market share in this product line.The best-selling tablet and industry leader is Apples ipad3 this product is currently offered by all of Best-Buys competitors at the same price across the board. It i s unlikely that any retailer will ever have a price advantage on Apple products. Next in line behind the iPad is the asus eepad, this tablet has the potential to one day compete with the iPad. Best-Buy offers the eepad at the lowest cost on the market at $349; Target can match this price but struggle to keep stock levels up. Amazon and Wal-Mart offer the eepad at $359 and $379 respectively.Offering the next best option to the iPad at the lowest cost puts Best-Buy in an excellent position to capture market share. Laptop price comparison: Although tablets continue to increase in popularity the staple of mobile computing continues to be the Laptop. The versatility and portability of Laptops have kept it in high demand. It is likely that tablets will not possess the computing power to replace laptops anytime soon because of this Best-Buy must remain a major player in this market. A price comparison of laptops shows that this is an area Best-Buy can improve in.For example, HP 17† d v7-6c90us laptop is priced $1029 at Best-buy, but is $959 at Amazon. The price difference is between Best-Buy and Amazon is $70 in favor of Amazon. A savvy consumer armed with a smartphone can quickly discover this, and it is highly likely that Best-Buy would lose this sale. Large price discrepancies such as this one hurt Best-Buys reputation in the long run. Consumers are quick to share the news of their cost savings with friends and family which will in turn make them less inclined to look towards Best-buy for electronics.The loss is two -fold, because not only did Best-Buy lose the sale but it also lost the opportunity to capture the most powerful form of advertising; word-of-mouth. Best-Buy must drop its prices on laptops to the point where they can beat Amazon who consistently sell laptops at a lower cost than Best-Buy. (See Price Chart in the Index) Place Best Buy has a few of different forms of distribution. The first is in-store shoppers who physically come in the store and purchase the products. Our stores need to make sure that we have a full inventory for the product that our customers are looking for.To do this we have to have a good computer program that keeps track of our inventory, as well as near by stores inventories, and the distribution centers inventory. With this information we can tell customers about another store that may have their product. Or we can specially order it from the distribution center and give them an accurate time of when it will be delivered to our store for them. The second distribution strategy and the most important one for our companies growth is our online store. Distribution for www. BestBuy. com needs o be fast, efficient, and available for our customers to make their purchase. Online shopping will allow customers to purchase the products without ever having to step foot on  a sales floor. With the purchases made online they can have the products shipped to their homes, or they can choose in-store pickup (which is free) where they have the option to possibly get the product that day if it is available. The third distribution strategy is the Best Buy vending machines found at Airports and major hotel chains. These vending machines will hold small electronics for customers to purchase.They can hold many things such as gift cards, pre paid cell phones, ear phones, mp3 players, and even movies. What is important about these is it will provide a strong advertisement for the Best Buy brand for new customers traveling the world, who might not know what Best Buy is or experienced one yet. The biggest change that needs to be made with the Best Buy distribution strategy is how many physical stores there are in America. Back in 2006 Best Buy was on top of the world when it came to consumer electronics and we over expanded in America.As the recession hit like everyone else profits began to drop. By having too many stores costs were now a lot higher and revenue was a lot lower. So in America we should actually be closing down stores that do not have enough of a demographic to keep them running and profitable. But the international expansion should continue as a slow and steady process. This way we can find out where our company works and where it doesn’t. The biggest area of need in our supply chain is how fast we can get products to our store that are shown online, but are not physically in the store.There are many customers who see a product on the website but do not purchase it there because they want to actually see the product before the purchase is made. It is important to be able to get that product to the store as soon as possible to help the customer make their purchase. To do this we have to have a distribution center that can process our request that minute so we can get the product to the store within the next day. The best way of doing this is running a real time processing program that is connected to all the distribution centers.When the order is placed the program will find the product and the fastest way it can be shipped to the store. Advertising and Promotion Our Best Buy advertising message is â€Å"Help you get more from your technology†. This message best conveys the image of our company. Best Buy focuses on providing the best customer service possible, through training. Our employees acquire a vast knowledge of the different technology in the store, so they can better assist customers and help them get more from their technology. We also assist our customers through our technology and repair department, Geek Squad.Geek Squad offer services such as TV and computer home setup. The goal of our company is to help customers choose the right technology based on what they are looking for. For example there are a large number of customers coming in our store looking to purchase a computer but they do not know exactly which one to get. Our employees help them identify the right brand and model, based on their interest and taste. The advertising Medias that we have chosen are Television, Newspaper, Internet and direct Mail. Each of these mediums have specific characteristics that make it suitable for meeting specific objective. 1.Television offers a mix of visual and auditory techniques and it provides a wide reach. Television advertisement allows us to both show our products and verbally talk about it. Best Buy has a wide reach; they can reach usual customers as well as potential customers. TV helps us catch the attention of the audience and then reinforce their retention rates by repeating the message. TV has a mass appeal, individuals watch television for different reason: to watch a movie, the news or any other sports. People from different segments watch TV, which helps you reach a large variety of individual with different background.Moreover, well done TV ads are appealing to the audience. For instance, every super bowl viewers not only looking forward to watch the games, but also the commercials. The y want to witness the latest creative Super Bowl commercial, it can help build up a loyal customer base. 2. Newspapers offer flexibility, they are timely and help you localize a precise segment. Newspaper Ads can easily be modified to adapt to changes. They are also timely which means they are more affordable deals than TV Ads, since they are usually advertised once in a while.Newspaper Ads allows you to target a certain segment of customers. There is a certain demographic that reads the Newspaper such as older adult or intellectuals. Moreover, most people expect advertising in the newspaper, some even purchase it for the advertisement and the deals they offer. Newspapers allow you to communicate certain extra information such as a telephone numbers or price. It also helps you offer deals such as coupon which couldn’t have been possible on TV. 3. Internet can be linked to detail content.An internet Ad on any webpage will link the customer to the website of the company if he c licks on the Ad. It allows the company to provide more information about the product to the potential customers and promote other products or just the company itself. Internet offers a vast reach; it allows a company to promote their product on a wider market. A good medium would be social network website, such as Facebook or twitter. These social networks provide the ability to reach an international market. Moreover, social networks allow a company to interact with their customers.They can post feedback on the company Facebook wall or suggest ideas on their twitter page. Internet also offer flexibility, you can change an Ads any time or add extra information. Internet advertising offer targeting method that allows you to reach a specific segment, those who see your ads are the ones most likely to buy. 4. Direct mail is highly targeted, it focuses on a specific segment, mainly the consumers who purposively signed up for them or are frequent costumers. It is a useful medium to send sale advertisements to customers and promote new products as well.The company has a direct control over who they are targeting and which product they are offering. A letter can be personalized via mail-merging techniques and you can also use a more informal language in writing your Ad. The company can develop graphics and design the way they want, they don’t have to go through newspaper regulations. Best Buy chooses to focus more on reach. Reach allows a company to build product awareness. Since Best Buy is a retailer of consumer electronics, we get different electronics coming from different companies on a regular base.These different items include new models of the previous technology. We need to inform costumers of the new product entering the market. Most of the companies that come up with a new product, do not want to spend a lot of money on advertising the product on the different advertising Medias, therefore Best Buy is the one who was to promote the new product. The goal of our company is to reach a broad audience; as a result we promote our new product during major sporting events and holidays. During a major sport event, such as the super bowl, there are a large number f people who turn in to watch the game. And as we said earlier some are as eager to watch the commercials. Holidays are also a perfect time to promote a new product because people are looking for presents to give to their loved ones. Consumers are looking for inspiration everywhere, mainly through TV Ads, magazines, or newspapers. Companies want to persuade the costumer that their latest Smartphone is the best Christmas gift for their teenager, or that the brand new MacBook pro is the exact gift their husband was dreaming of.Costumers are more likely to trust a holiday Ad than any other, they don’t have the time to think of an original gift and they mostly believe the Ads stating that â€Å"this is the hottest items of the holiday, a must have! † Reach is also use ful for a product with long purchase cycle. Since Best Buy sells electronics, all the Items have a long purchase cycle. People buy phones, laptop, TV, video game once in a while. They usually purchase new ones after a year or so. Our main advertising objective is to remind.Reminder advertising is a communication used to remind or prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle. According to www. twice. com Best Buy is the No. 1 retailer on this combined list of consumer electronics and major appliance retailers in the United States. Our company has gained a market acceptance coming before stores such as Wal-Mart and Sear’s that are usually known for their low cost. Best Buy’s goal is not to promote lower cost but quality which is promoted through our customer service.Best Buy believes that customer service is the key to provide a quality service and build up customer loyalty. Therefore our company provides training to all of our employees working on the floor, we teach them how to interact with a customer, and we provide them with the sufficient knowledge about the different gadgets in the store so they can give better advice to the costumer. Our advertisement mainly focuses on the quality customer service that we offer. We want to remind the costumer, why they always chooses us first in retail electronics.Best Buy has established an image of professionalism, knowledge and assistance through its customer service. We want the consumer to know that he is in good hands every time he comes to one of our store. Best buy uses information appeal to portray its products and persuade consumers to purchase them. Our company uses factual information and strong arguments to attract consumers. We want our costumer to evaluate our products on the basis of the key benefits they provide. Best Buy offers different high tech products that are sometime really complex, so it is in our b est interest to inform our customers on how to use those products.For example, Apple iPhones offer and develop new features that might be too confusing for our regular costumer, so Best Buy develops Ads that explain to costumers how to use them. Our goal is to improve our customer knowledge; therefore they can enjoy the entire attributes their new gadget has to offer. Consumers are more willing to buy a product that they understan

Sizes of the areas also differ

One of the few places on earth that has continued to fascinate people for centuries is the Bermuda Triangle. The Devil’s Triangle Vincent Gaddis, credited with putting the triangle â€Å"on the map† in a 1964 Argosy feature, described the triangle as extending from Florida to Bermuda, southwest to Puerto Rico and back to Florida through the Bahamas; while another author puts the apexes of the triangle somewhere in Virginia, on the western coast of Bermuda and around Cuba, Dominican Republic and Puerto Rico (Rosenberg, 1974).Sizes of the areas also differ, with descriptions ranging from 500,000 to 1. 5 million square miles. The geography of the area is perplexing. The humid subtropical climate of the region brings it an annual heavy rainfall in excess of 60 inches (152 cm). Dangerous hurricanes and harsh thunderstorms occasionally drop 10 inches of rain within hours. The floor area of the region has also not been totally mapped out because it varies greatly in depth. The Florida coastline is shallow but farther off, the ground just sink to depths of thousands of feet.About 100 miles north of Puerto Rico is the deepest part of the Atlantic, the Puerto Rico Trench, estimated at 30,000 feet deep while the Florida Straits within this area are approximately 5000 feet deep (â€Å"Bermuda Triangle†). Mysteries in the Bermuda Christopher Columbus – in his journals, he recounts a bizarre experience when his ship ran into the Sargasso Sea. He could see no land in sight for miles and his compass acted strangely. He saw a big meteoric ball fall from the sky before Columbus and his crew saw dancing lights in the horizon.They wandered about in the Carribbean for over a week yet before finally sighting land (â€Å"Bermuda Triangle†). 1974 – Charles Berlitz wrote the book, The Bermuda Triangle. It sold more than 18 million copies and translated into 30 languages. The publication was followed by a documentary by Richard Winer (Hagen, 200 4). The more popular incidents include the following (â€Å"Startling New Secrets†): ? March 6, 1918, the USS Cyclops, a huge collier used to carry coal to facilitate US Navy operations during World War I, with a crew of 306, disappeared en route from Barbados to Virginia.? January 30, 1921, a cargo schooner, the Carroll Deering, was found adrift at Diamond Shoals near North Carolina without a sign of its crew. ? December 5, 1945, five US Navy bombers on a training exercise became disoriented and then disappeared. Search-and-rescue (SAR) operations were unsuccessful, and one of the SAR vessels, a Mariner aircraft, also vanished. ? January 30, 1948, the Star Tiger, a four-engined Tudor IV with 31 people on board vanished on a flight to Bermuda from the Azores.? January 17, 1949, the Star Ariel, another Tudor IV would vanish on the same region with 19 passengers on board. ? October 30, 1954, Flight 441, a U. S. Navy R7V-1 (the military version of a Lockheed Super Constellation) crewed by 42 sailors, disappeared between Patuxent River NAS and Lajes, Azores ? February 3, 1963, the SS Marine Sulphur Queen, vanished en route to Virginia from Texas with a crew of 39, shortly after it radioed its position near Key West, Florida. Three days after, a lifeboat from the tanker was found by Coast Guard searchers but no bodies or wreckage was recovered.? December 22, 1967. A cabin cruiser with the ironic name of Witchcraft disappeared off the Miami coast. These coincidences only fascinated the people even more. Theories Behind the Mysteries Countless theories have been proposed to explain the numerous disappearances that occur in this area (â€Å"The Bermuda Triangle†). ? The Bermuda Triangle is one of the two places on earth that a magnetic ompass point towards true north, a variation of as much as 20 degrees toward the magnetic north.The navigator who does not realize this would find himself in deep trouble. ? The character of the Gulf Stream flowing through the area is swift and turbulent and can quickly erase any evidence of a disaster. ? Dr. Ben Clennell of Leeds University in England theorizes that the high concentration of methane hydrates below the seabed oftentimes escape during events of landslides making any ship floating above sink. ? The Triangle is a portal to another dimension and it opens at certain time intervals

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Sterling college scholarship opportunity - Essay Example   However, apart from helping me in my Christianity life, I believe Sterling College is the ideal place that can pursue my career from. I would like to study biology in this college and specialize in medicine as a cancer doctor specifically for children, which is my dream career. Since my childhood, I have always inspired to become a doctor so that I can help to relieve people pain, and even save the lives of those who die as a result of lack of medical services. During my holidays, one of the things I like ding most is visiting the less fortunate specifically the sick and aged. During such times, when I visit the sick in hospitals I always meet children who are diagnosed with cancer. Though being with them give me the joy of knowing that am showing passion to others I still feel I have a duty to do more than that. As such I believe that pursuing a career in medicine will place me in a better place to help such children and others and most importantly help me to achieve my dream.St erling college is the only institution with the adequate resources and a conducive environment for me to pursue this career. Additionally, in line with its mission, â€Å" to develop creative and thoughtful leaders who understand a maturing Christian faith†( internationalstudent.com) , Sterling college will not only help me to became a professional but also a Christian professional who can do my job not necessarily for the purpose of earning a living but most importantly do it for the glory of the God.

Japanese and American Films Essay Example | Topics and Well Written Essays - 2000 words

Japanese and American Films - Essay Example Kiki's Delivery Service, a Japanese animated fantasy film was produced by Studio Ghibli in Japan on 29th July 1989. Hayao Miyazaki wrote it, produced and directed it as an adaptation of the 1985 novel that was of the same name by Eiko Kadono. Just as Harry Potter, Kiki’s delivery service was first a written novel that became popular and was later turned into a film that made it even more known. Its popularity among the targeted audience who were children led to it winning various awards. The film focuses its story on the main character, a young girl named Kiki. According to the writer of the book, a close understanding of the movie and the book portrayed the gulf between reliance and independence in teenage Japanese girls. Just like Kiki’s delivery service and harry potter and the sorcerer’s stone, a dog of Flanders was first written as a novel which was later produced as a film. The fact that they were all novels before being films is one of the similarities bet ween the three popular films. The screenplay was however written Robert Singer and Brodie which was entirely based on the novel. In 1999, Kevin Brodie directed the film which was shot in Belgium. Based on the original novel, a Dog of Flanders was the fifth film. It can be analyzed that the book versions of these films are very similar to the films. The producers strictly based the films on the characters in the novel, giving them life to help people understand and place a motion picture to the already well understood and loved books.

Race as a factor in the evaluation of the admissions process Case Study

Race as a factor in the evaluation of the admissions process - Case Study Example Race as a factor in the evaluation of the admissions’ process The moral defense of a university’s practice to incorporate race as a factor in the evaluation of the admissions’ process can be examined through the application of diversity and diversity compensation arguments. The presence of obvious group disadvantage which is experienced by members of a certain race would imply that the consideration of race as a factor in admissions is conducive to the reduction of the racial groups’ social limitations while, eliminating the aspects of historical discrimination, the prejudiced mindset of mass media, educational, occupational and residential segregation and the negative impact of the cycle of poverty. The accumulation of this aspect promotes the emergence of individual disadvantages which translates into group disadvantage. For example, research on career opportunities and housing arrangements for racial groups indicates that discrimination and stereotyping is prevalent. The presence of these elements adversely affects the ability of minority students and harms their potential for further development. Through the application of the concepts of aforementioned arguments it can be concluded that race can be justified as an element of consideration in the holistic admissions process which evaluates the individual candidate’s abilities beyond the traditional measures of admissions criteria and takes into account the significance of their life experiences.

MANAGING INFORMATION AND TECHNOLOGY Essay Example | Topics and Well Written Essays - 3000 words

MANAGING INFORMATION AND TECHNOLOGY - Essay Example In-fact, the operational efficiency of the company largely owes due to the application of advanced technologies in its various operational sections. Hence, owing to this aspect, the statement or the assumption of Carr can be contradicted up to a larger extent. Table of Contents Abstract 2 Introduction 4 Company’s Profile in the Industry 5 Competitive Environment of the Global Retail Industry (Porter Five Forces Analysis) 6 Bargaining Power of the Buyers 7 Bargaining Power of the Suppliers 7 Threat of New Entrants 7 Thereat of Substitutes 8 Intensity of Rivalry 8 Role of Information System in Tesco PLC 9 Analysis and Conclusion 11 Analysis 11 Conclusion 13 References 15 Introduction In today’s business scenario, the success and failure of any sort of business depends mainly upon various deciding factors that impose considerable influence on the operations. These factors may be related to customers’ perceptions and their level of satisfaction among others. These ar e often regarded as major determinants of the overall organisational success. In this regard, the role of information technology (IT) has become quite crucial, acting as a major element in enhancing the operational efficiency of the business. ... It is one of those elements, which is extensively available and any company can adopt the same. Hence, it cannot be regard as a tool to gain competitive advantage. To analyse this statement of Carr in an in-depth manner, this paper will evaluate the role of IT in organisations with the help of taking an organisation named Tesco as an example. Accordingly, the statement of Carr can be contradicted or supported on the basis of the analysis made over the organisation. Company’s Profile in the Industry As per the discussion of Nicholas Carr, the presence of information technology (IT) in business does not make any difference in the overall performance of the business. According to Carr, this is owing to the fact that IT is easily accessible for each and every company in their operation and hence it cannot be implemented as a tool for gaining competitive advantage. In order to get a comprehensive understanding in this regard and analysing the statement of Carr, considering the exam ple of Tesco will be quite vital. Tesco is regarded as one of the leading grocery and merchandise retailers throughout the world, which has its operational headquarter in the United Kingdom. In terms of profit earning, the company is regarded as the second largest operator of the world next to Wal-Mart. It has widespread operations throughout the world and it performs various operational functions in a large scale. In the present day context, the company possess greater percentage of market share in the global retail industry. The large scale operations of the company can be apparently depicted from the fact that it currently employs more than 530,000 people all over the world. Observably, one of the major reasons for the

Document Based Document; Federalists and Anti-Federalists Essay Example for Free

Document Based Document; Federalists and Anti-Federalists Essay The different biased policies of which Federalists believed in interpreting the Constitution broadly, while Jeffersonian Republicans (Anti-Feds) believed it should be interpreted strictly, continued through the presidencies of Thomas Jefferson and James Madison. However, throughout both of their terms, both parties eventually â€Å"switched† their ideals, and followed the other party’s belief. â€Å"Our country is too large to have all its affairs directed by a singled government† (Doc. A) is a letter from Jefferson to Granger, then the complete opposite is written in Doc F, where Randolph talks about how the J. Republicans abandon their original principles. This is just one example of how later the two parties ideals were â€Å"switched. † Actions such as the Louisiana Purchase, the Embargo Act, and the establishment of the Second National Bank show this. Before Jefferson was elected, he believed the government shouldn’t assume any power unless explicitly provided for in the Constitution. The Louisiana Purchase was the purchase of 828,000 square miles of France’s territory in 1803, and the territory was named Louisiana. The U. S paid the French about 15 million dollars for the territory. There were many questionable remarks made about buying the territory because it was thought to be unconstitutional and he was almost thought of a hypocrite. He did agree that that the Constitution didn’t contain requirements for acquiring the territory, but did anyway because he thought the pros outweighed the cons, though he wasn’t consistent to his original â€Å"philosophy† of interpreting the Constitution strictly. Another action considered being â€Å"a step in the opposite direction† was the Embargo Act. Passed in 1807, the Embargo Act was made in response to the impressment of American ships and their goods, and violations of U. S. neutrality. At first what seemed like a good idea, backfired when Americans protested against the Act and the Act was deemed unconstitutional. In the picture in Doc. C, one can tell it was to show overuse of power by the government by establishing the Embargo Act. The Constitution didn’t provide the government with the power of an embargo, but Jefferson supported his claim with very loose connections to the Constitution to verify his reasoning for putting an embargo on Britain. Eventually the Act was ratified and the Non-Intercourse Act was enacted soon after, which allowed trade between all countries beside Britain and France. James Madison, who was thought to be an Anti-Fed, was now thought to be Federalist or a hypocrite when he established the Second National Bank. The First National Bank was made by Alexander Hamilton, who was a Federalist, and who opposed the Jeffersonian Republicans which included James Madison. James Madison decided to make the Second National Bank, considering the First National Bank was a huge difference between both parties, which most considered complete hypocrisy. In Doc. F, Randolph is outraged with the creation of the bank because it shows the Anti-Feds are undertaking Federalist policies. Along with Randolph, other Anti-Feds believed the Second National bank was unconstitutional, and that it benefited investors and merchants at the expense of the majority of the population. This proves that Madison, when suitable to do so, was willing to â€Å"switch† his political values. Both presidents, Thomas Jefferson and James Madison, claimed to be Anti-Feds and â€Å"strictly† followed the Constitution. In fact, there are proven to be times that really have shown otherwise such as the Louisiana Purchase, the Embargo Acts, and the Second National Bank. They stated to both be loyal Anti-Feds, but history tells us otherwise.

1malaysia Concept Essay Example for Free

1malaysia Concept Essay These elements comprise A Culture of Excellence in performing all duties and responsibilities; A Culture of Precision in terms of time management and improving efficiency; Courage to innovate and explore new opportunities; Meritocracy in assigning tasks to those best fit to execute them in accordance with the Federal Constitution and national policy; unwavering Loyalty to our country; Perseverence in the face of adversity of any kind and Integrity in all matters and transactions. The inculcation of these Aspirational Values will distinguish ourselves as a powerful, respected and admired Malaysian Community, befitting the identity of a thriving and developed nation. In delivering its commitment to the Rakyat, the government presented the theme â€Å"People First, Performance Now† as part of the 1Malaysia concept. This theme signifies that while reinforcing the call for unity amongst Malaysians, the government will also prioritise issues that the Rakyat feel strongly about. The government also places great weight upon the performance and results of all public servants when engaging with the Rakyat. In other words, the government recognises the importance of the efficiency and quality of public service in enhancing the quality of life for the Rakyat, hence the adoption of a people-friendly approach in all government agencies is critical. In view of this, a Key Performance Index (KPI) will be implemented in all government matters, beginning with the KPI monitoring exercise for all Ministers. A Minister in the Prime Minister’s Department is already assigned specifically to ensure the smooth implementation of the KPI. The Minister responsible will provide further details on the KPI and a detailed system of implementation to fulfill this government objective. Such initiatives are expected to produce significant changes not only in government administration, but more importantly to lead to the betterment of the Malaysian people’s standard of living. Above all, 1Malaysia â€Å"People First, Performance Now† is expected to generate a definitive transformation, towards an advanced Malaysian nation, underpinned by a firmly united people, and esteemed by the world.

History Of The International Anti Corruption Movement Politics Essay

History Of The International Anti Corruption Movement Politics Essay Finding itself at the centre of development discourse for the last two decades, corruption has been a star of the international development scene since it was brought to the top of the agenda in the 1990s  [1]  . Following the end of the Cold War, a changing geopolitical climate encouraged the establishment of an international commitment to condemning and criminalising corruption at the multilateral level, a process which culminated in the appearance of a coordinated global anti-corruption movement  [2]  . Consisting of international agreements, domestic laws and initiatives, the reorientation of international organisations and the mobilisation of civil society, this global anti-corruption movement was aimed at tackling corruption via the systematic implementation of tools and strategies to address the issue on the ground. It is clear that corruption is now a focus of international development. Anti-corruptionism is a narrative that places corruption at the centre of development concerns and is tightly bound up with the modern good governance movement and the corresponding global shift towards legal formalisation.  [3]   Practically, the global movements origins have been suggested to lie in the interests of the US Government, multinational companies and multilateral donors. Corporate complaints about corruption as a non-tariff barrier to trade were a key motivation for the application of moral pressure to the international community for it to take action against international corruption. The US led the charge to encourage the appearance of a unified global agenda, a major concern being the fact that American companies were losing billions of dollars in international contracts from their inability to pay bribes by virtue of the operation of the US Foreign Corrupt Practices Act.  [4]   The emergence and operation of the anti-corruption movement poses interesting questions for any student of international law and development. Importantly, if corruption has been recognised as harmful to societies since ancient times, what was it about the 1990s that spurred the international community to formally address it on a multilateral level? Further, how has the movement affected development on a global and local level and what have been its effects? The following section will examine anti-corruptionism by beginning with the genesis of the movement. It will then examine some methods and outcomes of the movements anti-corruption techniques. Whilst anti-corruptionism has brought international attention to an area which was previously somewhat neglected, critics argue that aspects of the movement itself have been counter-productive.  [5]   Owing to anti-corruptionism, corruption has reached a state of quasi-omnipotence in current development scholarship.  [6]  Culminating in the institution of a global anticorruption movement in the 1990s, this focus on corruption and its role in development emerged in stark contrast with attitudes of the international community in the period that immediately preceded it.  [7]   Having been unsuccessful at the UN, the US in 1981 began lobbying at the Organisation for Economic Co-operation and Development (OECD) for that body to implement an alternative to alternative to the failed UN effort, illicit payments agreement.  [8]  However many OECD countries declined to cooperate due to concerns about the interaction of such an agreement with their domestic law.  [9]  With the fall of the Berlin Wall, the post-Cold War era ushered in a period of immense geopolitical change. With that change, the attention of the international community was increasingly focussed on the internationalisation of economics brought about by increasing levels of globalisation  [10]  . The problem of foreign bribery and corruption was suddenly given new priority by previously hesitant OECD countries who were then more receptive to the idea of an international agreement on the issue. In May 1994, the OECD Ministerial Council adopted the Recommendation of the Council on Bribery in International Business Transactions, which asked members to take concrete and meaningful steps to amend their laws, tax systems, accounting and record keeping requirements and public procurement procedures.  [11]   In 1997, all twenty-nine member countries of the OECD and five non-member countries agreed to sign the OECD Convention on Combating Bribery of Foreign Public Officials in International Business Transactions. The OECD Convention in effect obliged signatory countries to conform to a US model prohibiting bribery and money laundering. This model was then extended further in the UN Convention Against Corruption in 2003. The UNCAC included new commitments to transparency in public works procurement and currently represents the broadest, most recent international commitment to tackling global corruption.  [12]   In this new era of international enthusiasm, institutions such as the World Bank and the IMF came to include anti-corruptionism in their assistance conditionalities.78 Corruption was newly packaged as a socio-economic rather than political concern, by these institutions in order for them to depoliticise and therefore legitimately target the problem.79 Following this, there was widespread publication of the effects of corruption by NGOs and civil society, spearheaded by TI. NGOs and civil society worked to transmit the anti-corruption movement to citizens around the world and were aided by a post-communist trend towards free and active media facilitating the diffusion of the key tenants of anti-corruptionism  [13]  . The radical change of geopolitical climate, growth in international trade spurred by globalisation, participation by civil society, and moral push from the US, converged to popularise a fight against corruption. All this culminated in the appearance of the global anti-corruption movement in the 1990s. There are a number of consequences to the emergence of anti-corruptionism as a key explanatory factor for development failure. The first is principally a consequence of the ideology from which anti-corruptionism itself sprung but is also tied up with the attack on the state that anti-corruptionism encourages and supports. At the core of neo-liberalism is the simplistic mantra of private = good, public = bad. By viewing actions of the state as interference in the functioning of the market as rent-seeking activities neo-liberalism ignored the dangers of private monopolies and anti ­competitive behaviour, both of which began to flourish internally. Moreover, as Joseph Stiglitz has persuasively argued, neo-liberalism as encapsulated by the Washington Consensus failed to take into account the extreme inter-relatedness of everything with everything else in society. The second consequence of anti-corruptionism is arguably more serious and is related again to its role within neo-liberal ideology. It is the way in which corruption has become a mono-casual or predominant explanatory factor for development failures. One of the most potent dangers of anti-corruptionism is therefore not that it is wrong to highlight the damaging nature of corruption although much more work needs to be done to provide evidence for the supposition that it is actually harmful but that it is too simple an explanation alone to account for the failures in development policies. If there has been one central lesson of the past sixty years of development disappointments, it is how little we understand of what actually works in enabling people to fight their way out of poverty. The danger therefore of anti-corruptionism is that it diverts attention away from more nuanced accounts of development failures by providing an illusion of certainty in our understanding of development, and in doing so causes actual and on-going harm. The inability or unwillingness to develop a comprehensive understanding of failure contains within it the risk of failing all over again. The prescription to governments that they need to fight corruption does not provide a list of priorities, a means of going about it or any unanticipated (negative) consequences that may arise. This is largely because corruption tells us nothing about specific actions; instead it is what Polzer, following Euben, describes as an othering tool. In place of describing specific actions, such as theft or vote-rigging, corruption is simply a negative evaluative concept that One of the main effects of the term itself is thus to create a dichotomy between the corrupt and the good that mirrors neatly onto neo-liberalisms central characterisation of the state as bad and the market as good; the othering nature of the discourse, moreover, allows the World Bank, as champion of the market, to take on the mantle of good expert in contrast to the corrupt developing state. Focusing on the corruption of bureaucrats and government officials not only conveniently shields free market ideology from any responsibility for the failure to live up to its claims of wealth creation and the BWI from any responsibility for their role. Anti-corruptionism also exculpates any responsibility that the West its institutions and its citizens may have for, for example, Corruption, because of its place within the good governance agenda, is an ahistorical discourse of the present. Moreover, it is one of course that locates development failures squarely within developing countries, and this predominating focus on developing government failures in the face of our own complicity in them has of course an undeniable smack of cultural imperialism to it.  [14]  As such, it is not only deeply unhelpful but also damaging to the goals of development as well as to the necessary relationship between the global North and South an essential part of development if development goals, however defined, are to be achieved.

Software Distribution on the Internet :: Essays Papers

Software Distribution on the Internet As society has come to terms with the ever widening use of the computer, people are starting to ask themselves should everything on the computer or internet be free for them to download? The ethics of our society are tested to see if they will be chosen to become one of the ever-widen population, that downloads this free software off the internet and uses it to benefit their computers and their wallets. I will be researching some websites that offer free software links on the internet, and also will be looking at pirated software off the internet that allows people to download software without having to buy it. On a recent search for "free software", at the website http://www.yahoo.com/, I found over two thousand websites that either distributed or provided links to free software on the Internet. Most of the software was available in one of two forms: shareware and freeware. Shareware is the term given too many trial versions, versions with a time limit that allows you to try it for free, with send-payment if you decide to keep it. Freeware is the name given to software that is distributed, with full knowledge and consent of the owner, in its entirety. [1] An example of this kind of software is the LINUX operating system. The LINUX operating system was invented by Linus Torvalds, one of the world’s best computer programmers. Fed up with the MS-DOS system in the PC’s in the early 1990’s, he started his own operating system and it took off like a rocket. â€Å"I had no idea what I was doing. I knew I was the best programmer in the world. Every 21-year-old programmer knows that. â€Å"How hard can it be, it’s just an operating system?†Ã¢â‚¬  [2] Furthermore he made his software available for the public to download this software off the internet, and spark the evolution of the open source software era, where people can just take whatever they want and making the Software companies feel the damages, because everyone is stealing their software instead of buying it. I also conducted a search for "pirated software" at http://www.yahoo.com/. The results of this search gave me over 1800 listings. The majority of these sites have only one purpose. That is to distribute illegally copied versions of software programs. These software programs are usually found exactly as one would find them if they had purchased them from a store.