The Importance of Accounting Essay Example for Free

The Importance of Accounting Essay Accounting is an important means for an enterprise to implement efficient management, and the main basis to draft policies and plans. With the development of economy and the improvement of modern corporate system, the significance of accounting is becoming more and more obvious. This essay will discuss the main functions of accounting in business contest, thus prove that accounting is really essential and indispensable for an enterprise. Following this, it will explain why it is important for non-accounting professional and non-accounting students to have at least basic knowledge and understanding of accounting. The main functions of accounting in business contest There are many functions of accounting. The importance of accounting in business contest can be stated as follows: Firstly, accounting is an essential part of the whole enterprise management. There are many different departments in a company. The efficiency of the company’s management is not depended on the executives only, but the co-effect of all departments. Accounting is extensively, directly and continuously related to all departments and all business affairs in an enterprise. Therefore, accounting department is in the core position of the operation system. Only by making accounting one part of management, shall we improve the economic efficiency and expend our strength. Secondly, the information of accounting is the basis for decision making. The work of accounting is based on all kinds of information, such as National Economy and social development, and the result of their work should reflect the information. Generally speaking, the accuracy of the executives’ decision depends much on the accuracy of accounting information. The decision makers need accurate accounting information and overall analysis to ensure compatibility between production and sale, exploitation of the market, pricing, and investment of fund. Thirdly, accounting forecast is the foundation of business decision. When making business decisions, comprehending and foreseeing the change of the market is significant as well as mastering the present demand. The executives of an enterprise will foresee the potential demand and development of the market by making accounting analysis. On the other hand, they will analyze the past and present production and sale, and calculate the targeting ones of the future. By doing so, the decision made by the enterprise will be reliable and dependable. Fourthly, accounting analysis is an important guarantee for the business decision. Accounting analysis is not only the premise of planning, but also an important means to evaluate whether the plan is implemented appropriately and see some suggestions for improvement. Through the accounting analysis of the operation achievement, we can explore the potential approach of improving economic benefit and discover the weak segment of the management. Last but not least, the results of accounting are criteria to fix the accuracy of the business decision. Accounting results are quantitative display of the business results. They can reflect the state of business operating accurately. The necessity for non-accountings to have basic knowledge of accounting Accounting is closely connected with all business affairs in an enterprise. It is essential and indispensable for the executives to make all kinds of decision. Consequently, it is really very necessary for non-accounting professional especially the executives to have at least basic knowledge and understanding of accounting. As the leader of the company, they should realize the important function of accounting, strengthen the position of accounting and support the work of accounting mentally, materially and financially. In addition, basic knowledge and understanding of accounting is also very important for non-accounting students who want to be successful in business field in the future. As some of the experts said, accounting is the basic language of business (Yoshiaki, 1990). Therefore, understanding the basic language is the basic element for success. Conclusion Conclusively, accounting is important in a business context and it is important for non-accounting students and professional to have at least basic knowledge and understanding of accounting.

Historical and political relation of anthropology with human rights Essay Example for Free

Historical and political relation of anthropology with human rights Essay From the onset, it is necessary to define anthropology as the social science that is involved with studying the inherent relationship patterns and origins of human beings. As a juxtaposition, the concept of human rights refers to the intrinsic freedoms and rights to which all and sundry (human beings) are entitled, if only by virtue of belonging to the human race, and these are broadly categorized into two main classifications, including the socio-cultural and economic rights, which pertain to the rights to education, food, work and participate in culture. The other distinct grouping of rights and freedoms are those of civil and political nature, encompassing the ideology of people being equal before the law, the right to liberty and life, and also, the freedom to freely express oneself, provided that this does not interfere with that of other people. It is noteworthy that the United Nations Universal Declaration of Human Rights – a non-binding declaration by the United Nations General Assembly in 1948 reiterates the equality of all humans as relates to their rights and dignity, further acknowledging that each individual was equipped with the vital tools of a rational conscience and logical reasoning, and thus, all subsequent inter-personal relationships ought to reflect a communal spirit of brotherly co-existence. This cognition is widely viewed as being the framework for justice, peace and freedom in the globe today (Goodale, 2004:18-29). From a historical perspective, the anthropologist is more concerned with deciphering the linkage between the afore-mentioned rights and the prevailing localized cultures, from whence an understanding of the basic outline of social justice against a backdrop of cultural relativism is investigated. The general concession is that indeed, deliberation into the historical aspects of anthropology reveals a contribution to both the practical and theoretical facets of human rights workings. Select case studies closely related to this postulation include the current crisis in the Middle East, pitting the Israelis against the inhabitants of the Gaza strip, the Rwandan genocide (Bowman, 2000:31-49) and the topical issue of gay rights in Southern Africa. The former predicament entails Israel devastating, over the recent past, a population of some 1. million inhabitants in Gaza, with their arms tied behind their backs, owing to the fact that there is no active army in Gaza. Statistics reveal that close to 1300 Palestinian casualties are on record, as opposed to a measly 13 Israelis in the raging conflict, largely regarded as a modern day case of ‘ethnic cleansing’. Since the year 2006, Israel placed a blockade into the Gaza region, thus inhibiting the delivery of necessities such as medicine, food and fuel. Previous attempts to foster harmony and well-being in the region, with cease-fires being disrespected severally, have led up to the present situation in which the stakeholders in the conflict, chief amongst which is the Hamas, the Islamic Palestinian socio-political faction that has been in control of the Gaza strip, and Israel itself, have agreed to permanently seek a lasting solution to avoid more bloodshed. The possible recommendations to aid in arriving at a peaceful co-existence is scenario where Israel takes the front row in ensuring a sense of hope to the Palestinians, via the action of taking the political risk and dismantling the illegal West Bank Settlements. On their part, Palestinians should institute measures to ensure they elect purposive leaders into power, if only to militate against the eventuality of history repeating itself iteratively. Hamas should in turn cease firing missiles into Israel, which only serve to wound and kill majority of the innocent civilians, and the large scale smuggling of arms, so as to avoid the likelihood of the situation degenerating into another â€Å"United States versus Al Qaeda† affair. Also, the other stakeholders in the conflict, namely Jordan and Egypt, should seal all loopholes that enable the military exploits of the Hamas to fall through. This being said, the International community should actively ensure they do not turn a deaf ear to the conflict, to be spearheaded by the United Nations and the European Union. The latter, in detail, involved South Africa holding its second, fully democratic elections in the year 1999, which were characterized by the recognition of a wide array of groups and previously neglected factions of the population, such as the gay and lesbian community. Earlier on, the country made history by pioneering non-discrimination on the basis of an individual’s sexual orientation, with gay and lesbian activists championing their cause by widely challenging the very constitutionality of laws that infringed on their freedoms, organizing workshops to educate voters on their rights, plus lobbying for the drafting and resultant implementation of rules and legislations guaranteeing equity in the rights of all citizens (Goodale, 2004:43-54). They also went a step further and created working relationships with non-governmental organizations like the Human Rights Commission and the Commission on Gender Equality, in addition to forming outreach programmes for the members of the gay and lesbian community, especially those that lived in townships. Of particular note is the fact that sodomy has been decriminalized before the South African courts, thus recording another victory in the war for adequate recognition of this community. Of significance is the assertion that, these developments were achieved even with the realization that the South African populace was still divided along ethnic and racial boundaries (Riches, 1986:16-29), and more importantly, within the indigenous cultural groupings in the country, homosexuality is deemed non-existent, or on the best case scenario, a foreign acquisition. Thus, in a nutshell, this case study can be assessed from the view that it not only shapes social patterns, but also, it is instrumental in the democratization of regimes, as influenced by the civil society. Yet another occurrence was witnessed in an iconic court case in Japan (2008), involving the challenging of the historical definition of whom the concept of â€Å"human rights† is meant to apply. The immediate bone of contention was that the court of the day had proceeded to expand the rights of the children of Japanese fathers and non-Japanese mothers to claim Japanese citizenship, and thus by extension, such definition by the justices in the case served to only ensure the protection of the fundamental human rights of Japanese citizens, excluding those of other non-citizens. In this way, this can be said to expressly alienate those people who did not have papers certifying their Japanese citizenship. However, this ought not to be the case, as the rights in question should be guaranteed to every human being, as the very name suggests. In a publication by one Professor Jones regarding this case, he posits that there is a sorry state of affairs in Japan, citing that the tendency of the Sovereign state to mediate the citizens’ claims against each other should be sharply contrasted against the Anglo-American system, which is characterized by human rights being the limiting factor of the state’s power over individuals. In this way, the case is illustrative of how culture and history can affect and/or influence human rights in society (Kurtz, 2001: 43-52). Whilst still appreciating the historical contribution of anthropology to human rights, it is worthwhile to take mention of the concept of hegemony, defined as the utter domination of a state over its allies, and how this has over time influenced historical changes, especially on the cultural frontier. As a focal point, hegemony facilitates the comprehension of power within the confines of routine daily activities, as may be underpinned by cultural (customary) practices (Asad, 1991:13-27). On a more positive note, it is fit to state that the anthropological theory has over the years succeeded to come up with a contested, unbounded and widely flexible supposition of the term, which consequently goes a long way in uncovering the cultural understandings and how these in turn shape power relations, naturalizing domination and acting to suppress different manifestations of resistance in the society (Gledhill, 2000:29-44). Again, drawing from the South African example, although in a different context, it can be established that, quite ironically, the evangelical work of missionaries can be termed as being part of hegemony, although it heightened societal consciousness, going on to spark a form of resistance that gave rise to the awareness of the black community, fuelling the fight against apartheid. Of particular contention is the debate whether, as an interpretive issue, resistance in society should require consciousness and be collective in nature, or whether on the other hand, an end of attaining justice should be envisioned from the onset. Also, it is disputable whether the concept at hand should be extended to incorporate such actions as may be influenced by a sense of non-cooperation or discontent. In the recent past, there has been great agitation in the anthropological circles, wherein the concept of culture has been scrutinized in detail. Earlier anthropologists focused chiefly on societies that were virtually unaffected by factors such as colonial influences, for example, but there’s light at the end of the tunnel since, today, greater emphasis is being laid on flexibility of the frame of thought of culture, as afore-mentioned, now not only being affiliated to habits and daily practices of a people, but also, being engrained in the values they abide to and the ideas subscribed to. In other instances, there have been historical documentations of indigenous communities confronting resistance from the perspective of laying claim to various resources, more so when these individuals are challenged to prove an authentic affiliation to the culture under consideration (Rejali, 1994:49-60); disqualification usually results from the assertion that certain social groups have already undergone cultural changes. In a strange twist, it can be seen that the concept of ‘culture’, as formulated by twentieth century anthropologists in a bid to champion the rights of small-scale communities in the wake of colonialism and other civilizing projects, has in present times been apposite to differing political ends of resisting reform in certain sectors and turning a deaf ear to the claims of indigenous people’s claims to reparation (compensation). On a transitional note, the political inclination of anthropology to human rights can be deduced by critical analysis of the two disciplines (Cohen, 1978:34-57). Such relationship necessitates a vivid conception of the said human rights within a template of anthropologically conceived ideas or principles. A brief intermission here is the appreciation that, as an academic discipline, anthropology seeks to study the various forms and bases of human unity and relative diversity, while the other side of this coin practically applies the acquired knowledge to actively solve problems that may plague the human race (Gledhill, 2000:59-83). This being the situation, politically-oriented anthropologists should concern themselves with instances where the denial of certain rights is pegged on the differences in one human aspect or the other. The validity of using ‘human difference’ as an indicator of human rights is that it incorporates the very specificity of what we as humans be it collectively or from an individual stance – have evolved to be, both culturally and socially. It is worth noting that the term ‘difference’, as applied in this context, refers to the linguistic, socio-cultural and/or biological characteristics of people, relative to the initial human capacities that facilitated their production in the first place. On the flipside, as may relate to human rights, these ‘differences’ may principally represent the products of the realization of social relations, personal identities and cultural forms (Goodale, 2004:98-110). The general implication of the above argumentation is that specific human rights may be advocated for by calling upon the trans-cultural, but positive, right to difference. This analogy can be stretched further still by acknowledging the unwritten law that anthropologists who study and research instances of societal injustices and assorted cases of human rights abuses do, in the actual sense, bear an ethical obligation to find lasting solutions to these predicaments. In particular, those working with marginal and/or indigenous communities shoulder the responsibility of supporting these groups by all means available, including advocacy as mentioned above (Fried, 1967:61-69).

Workplace Health Safety (WHS) Guidelines

Workplace Health Safety (WHS) Guidelines Lachlan Donnet-Jones Introduction To provide effective patient care at a high standard it is necessary to use a clinical and systematic approach. The primary and secondary surveys are the centre of patient assessment. Primary assessment is a systematic approach to identifying critical and life threatening conditions and treating in order of severity. This includes complying with state clinical practice guidelines (CPGs) for workplace health and safety (WHS), infection control, airway management, manual handling and vital signs (AT Clinical Practice Guidelines, Protocol A0101, p. 1). Subsequent to management of life-threatening conditions the secondary survey is conducted. Secondary survey involves a thorough physical examination enacting a ‘head to toe’ approach including inspecting, palpation and auscultation using various tools at paramedic’s disposal (AT Clinical Practice Guidelines, Protocol A0101, p. 2). The clinical approach is applied to all patients as a basic level of care (AT Clinical Pr actice Guidelines, Protocol A0101, p. 3). Workplace Health Safety (WHS) The Work Health and Safety (WHS) Act, implemented by Safe Work Australia (2012), is a framework that aims to protect the health, safety and welfare of workers in their workplace. This includes both physical and psychological health. In Australia, the highest rate of serious injury claims is from muscular stress while lifting objects, a major component of the paramedic profession (Safe Work Australia, 2012). Paramedics are often in situations that can be demanding and potentially damaging of physical and mental health, this is why it is necessary to follow the WHS guidelines to avoid and minimise any negative outcome (Mistovich, 2010). Twedell and Pfrimmers’ (2009) article provides insight into the effectiveness of teamwork and communication specific to patient care. It states that ‘effective teamwork and communication can help prevent mistakes and decrease patient risk’ (p. 294 – 295). Other WHS considerations include; lifting and weight restrictions, biolo gical hazards, the use of personal protective equipment (PPE), bystanders and family members and environmental factors such as weather conditions (Mistovich, 2010). Infection Control Infection control is defined as ‘the process by which a disease is transmitted via micro-organisms from one person to another’ (Black, 2010). The Ambulance Service of New South Wales (ASNSW) infection control policy (2011) uses a two tier system. The first tier is called ‘standard precautions’. This is applied to all patients no matter the diagnosis, it is a blanket level of precautions used with every patient. The second tier is ‘additional precautions’, which is applied to specific patients who are suspected of having infectious disease communicable via droplet, airborne or skin contact. Multi resistant organisms (MROs) are bacteria and organisms that have developed a resistance to antimicrobial drugs. MROs, such as Multiple Drug Resistant Staphylococcus Aureus (MRSA) or Vancomycin Resistant Enterococci (VRE), can cause serious illness in infected persons and can potentially lead to death (ASNSW Skills Manual, p. 114). Infectious diseases can be avoided and infections such as MROs are preventable with proper infection control procedures and precautions (NSW Infection Control Policy, 2007). It is the responsibility of paramedics and health professionals alike to take the necessary precautions to prevent infectious disease from spreading in the best interest of the health and safety of patients, clinicians and the general public (National Health and Medical Research Council, 2010). In compliance with the AT clinical practice guidelines (2012), paramedics responding in the scenario are required to wear PPE in accordance with the standard precautions, which includes gloves and safety glasses with mask, vest and helmet when required (Skill A0101). With the presence of emesis and without appropriate infection control, potential illness maybe communicable by airborne transmission, such as gastroenteritis (Mandell et al, 2000). Manual Handling Manual handling is defined in the New South Wales (NSW) Health Policy Directive (2011) as ‘any activity requiring the force exerted by a person to lift, lower, push, pull, carry or otherwise move, hold or restrain any object, animal or person’. Manual handling injuries are considered a large and unnecessary burden on workplace health, as most incidents are preventable (NSW Health Policy Directive, 2011). The purpose of manual handling policies and regulations is to prevent or minimise the occurrence of manual handling incidents (NSW Health and Community Services Industry Reference Group, 2005). This is accomplished with the combined effort of employees and employers in identifying, assessing and controlling workplace risks and hazards, such as those of manual handling (NSW Health Policy Directive, 2011). The safe manual handling techniques and skills required in the scenario include planning, two person log roll and team lifting with safe lifting techniques (Ambulance Vi ctoria Clinical Work Instructions, 2001, Skill 5.1.1). The patient in the scenario presents as unconscious with emesis present, thus requiring to be placed in the lateral position using a two person log roll (Ambulance Tasmania Clinical Work Instructions, 2004, Skill 2.2.1). Subsequent to the initial treatment the patient is required to be lifted onto a stretcher to be placed into the ambulance for transport to the emergency department (ED). Ambulance Tasmania does not specify a safe lifting load other than the recommended load bearing provided by the equipment manufacturer e.g. Ferno (Ambulance Tasmania Clinical Work Instructions, 2007, p. 5.1.22). However, according to the National Code of Practice for Manual Handling (2005) anything heavier than 55 kilograms (kg) is considered too heavy for an individual to lift and would require mechanical assistance or a team lift. The patient in the scenario weighs approximately 120 kg, therefore requiring a four person lift (National Occupational Health and Safety Commission, 2005). Airway Management Upon arrival the patient is found in a supine position, appears to be hypoventilating (AT Clinical Practice Guidelines, Protocol A0103) and is unresponsive to all stimuli with a Glasgow Coma Scale (GCS) of three (AT Clinical Practice Guidelines, Protocol A0104). AT Clinical Practice Guidelines (CPG) state that the patients respiratory rate of seven is considered dyspnoeic, and therefore inadequate. This requires the patient to be moved into a lateral position via log roll as this is the best position to manage the airway in an unconscious patient (AT Clinical Work Instructions, Skill 2.2.1; Jevon, 2008). The patient presents with emesis on his face and shirt suggesting that his airway may be compromised. Jevon (2008) explains that the most effective way to further examine an airway obstruction is the ‘Look, Listen and Feel’ approach, where the paramedic examines visible chest movements, audible breath sounds, abnormal noises, and palpable air flow from the nose and mouth. During the ‘Look, Listen and Feel’ airway examination it will become clear whether the obstruction is potential or actual, and partial or complete (Jevon, 2008). Additionally, the cyanosed lips and cool skin temperature of the patient would be noted. AT Clinical Work Instructions (CWI) states that paramedics are required to clear a patient’s airway with the removal of foreign bodies. It instructs the health professional to perform a triple airway manoeuvre, which consists of a head tilt, chin lift and jaw thrust, accompanied by the insertion of an artificial airway (AT Clinical Work Instructions, Skill 2.2.1). The scenario requires an artificial airway to maintain the patients’ airway, specifically an oropharyngeal airway adjunct would be used to suppress the tongue and any other upper airway obstructions (AT Clinical Work Instructions, Skill 2.2.3). The oropharyngeal adjunct (OPA) is a good initial adjunct to use, as it is simple to insert and does not cause bacteraemia (bacteria in blood) (Patel, 2012). The inherent disadvantages of using an OPA include using the wrong size, which can contribute to airway obstruction, rather than airway patency (Khan, Sharma and Kaul, 2011). OPA’s have the potential to provoke emesis that may further obstruct the patent airway. It may also cause damage to soft tissue in the patients’ mouth and lips during insertion (Ostermayer and Gausche-Hill, 2014). The OPA may potentially be inadequate in maintaining a patent airway, requiring paramedics to consider the use of an alternative airway adjunct to establish sufficient airway patency. Other airway adjuncts paramedics may consider include; a nasopharyngeal airway (NPA) applied via the nasal canals, laryngeal mask airway (LMA) that is orally inserted to cover the laryngeal inlet, or a endotracheal tube (ETT), inserted into the trachea, which is an intensive care paramedic (ICP) skill only and considered the gold standard of airway management (AT Clinical Practice Guidelines, Protocols A0301, A0302). The patient has gurgling respirations and may require manual airway clearance to remove obstructing substances, such as emesis. Using a yankaeur sucker, paramedics are able to suction the unwanted substances from in and around the OPA, therefore clearing the patients’ airway and eliminating the gurgling respirations (AV Clinical Work Instructions, Skill 2.2.6; ASNSW Clinical Protocol Guidelines, p. 101.7). Once a patent airway has been achieved it is necessary to provide manual ventilation as the patient respiratory rate is currently seven per minute, an insufficient level of oxygenation to sustain the cells in the body (AT Clinical Practice Guidelines, Protocol A0103). AT clinical practice guidelines indicate the use of a bag-valve-mask (BVM) to provide additional oxygen to the hypoventilating patient (AT Clinical Practice Guidelines, Protocol A0103). The BVM resuscitation following intubation is one of the most important steps for effective airway management (Gabbott and Baskett, 1997). Despite its effectiveness, using a BVM has disadvantages including; gastric distension, regurgitation, aspiration, barotrauma and hypotension (Gabbott and Baskett, 1997; ASNSW Skills Manual, p. 102.1.1). Gabbott and Baskett (1997) emphasise the dangers of gastric distension resuscitation as they found 28% of failed resuscitations presented with pulmonary aspiration as a result of gastric distension. Other patient care considerations Additional precautions include accounting for accidental hypothermia. The patient has been outside on the ground for an unknown amount of time during May, which has an average temperature of 10 degrees celcius but can drop to below zero degrees celcius (Weatherzone.com.au, 2014). Ulrich and Rathlev (2004) state that hypothermia is when a person’s body temperature drops below 35 degrees celcius. Contributing factors to hypothermia include drugs and alcohol, environmental factors (e.g. wind or rain), length of exposure and time of day (Ulrich and Rathlev, 2004). Hypothermia management includes; sheltering patient from the environment, removal of damp and wet clothing, drying with towels and wrapping patient in space blanket. If hypothermia is severe, warming fluid at a temperature of 37 – 42 degrees celcius should be given to patient (AT Clinical Practice Guidelines, Protocol A0901). Conclusion To ensure comprehensive patient care is delivered at a high standard of clinical skill and safety paramedics must adhere to certain principles and guidelines. The WHS, infection control and manual handling guidelines and protocols are the initial point of notice for patient and paramedic safety. The systematic patient management framework ensures paramedics thoroughly assess patients’ conditions in order of severity, identifying life threatening conditions first and responding with appropriate treatment.

Advertisers Strategies to Target Gay Audiences in Attitude and Gay Times :: essays research papers fc

I have decided to spilt the following essay into 4 sections, the first three concern different adverts and the final one is a discussion of gay advertising in general. The first advert I shall be looking at is "Couvette Duvet Cover" from Gay Times, Issue March 2000, page 67. This is a written text, as far as the author is aware this text does not appear in any other medium. The text was found whilst looking for adverts specifically aimed at gay men. I decided to analyse this text as it appears to be unusual in that no people appear in the advert, usually in gay advertising as with other genres at least one person or maybe more are used. The advert that the author is undertaking analysis of is one among many copies that are distributed in magazines (specifically gay) and may well appear in poster form as well. This influences my interpretation as the advertisers aim to reach a wide audience, not only those who are reading the magazine. The advert is indexical in representation. The important signifiers in the text are the colours of the Duvet, they are the colours of ‘gay pride’, this is not usually known by people outside of the genre. Therefore the advertiser has placed in the corner the text "100% Gay", so that there can be no doubt as to whom the text is aimed at. The Duvet is also for a double bed, this is important as it implies a couple. As does the fact there are ‘littered’ around the small section of room we see a selection of items in pairs. Examples are, the two pairs of trousers, the two organisers, two tables and two ‘bent’ lamps on the table on the right hand side of the picture. An important point to consider is also the lack of a carpet, the implication here is the floor being easier to keep clean than a carpet, although there is a corner of a reed mat showing. The picture gives a impression of a room that is serene, peaceful, secure and relaxed, the person who inhabits the room is relaxed about being Gay (shown by the Duvet cover). The advertiser is trying to sell this image to the consumer. Although the signs are primarily directed at people who are gay and ‘on the scene’ it is possible that the signs will also make sense to other readers who are not connected to it (although perhaps not the significance of the colours).

Savagery in Heart of Darkness and Apocalypse Now Essay -- Movie Film c

Savagery in Heart of Darkness and Apocalypse Now Scientists of the nineteenth century speculated that humans were on an evolutionary scale that ran from savage to civilized. The Europeans were considered to be at the highest point yet achieved by humanity -- the civilized. Peoples and races not yet encountered by the Europeans were placed further down the list, and were referred to as savages. Although the Europeans believed they had reached the height of civilization, remnants remained of their own savagery. Throughout the novel Heart of Darkness there is reference to the idea of civility versus savagery - this is also true of the movie Apocalypse Now. Joseph Conrad's Heart of Darkness shows the disparity between the European ideal of civilization and the reality of it, displayed by the domination, torture, exploitation and dehumanization of the African people. Conrad often emphasizes the idea of what is civilized versus what is primitive or savage. While reading the novel, the reader can picture how savage the Europeans seem. They are cruel and devious towards the very people they are supposed to be helping. Marlow, the main character in Heart of Darkness, often recognizes the Europeans' dehumanization of the Africans. As Marlow approaches the company offices at the Outer Station he sees "a scene of inhabited devastation" (Conrad 24). He catches sight of a chain gang of half starved, animal-like Africans. Trying to rationalize the situation, Marlow tells himself that these Africans are criminals, and somehow deserve their ... ... Heart of Darkness and Apocalypse Now are put together to create an amazing understanding of the real savagery of man and the true definition of civility for the reader and viewer. Apocalypse Now was set in the jungle amongst the animals and the savages. Yet it is the soldiers who were the true savages. The Accountant is blinded by the dark chaos that surrounds the camp, and similarly, the Colonel is unaware of the death and destruction occurring around him. The savagery deep down in the hearts of these men truly shows itself with the Africans and the Vietnamese. Man's inhumanity towards man is clearly depicted throughout the journey down the Congo River, as well as up the Nung River.

The Destruction of Macbeth :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  At some point in the life of every individual, certain events and changes occur that shape the person into how they will behave and appear in the future. The life of an individual either starts to blossom with opportunity or starts going through a consistent downward spiral. How does it work out perfectly for some and go wrong for others? Macbeth is a prime example of how one decision can alter life forever. As Macbeth tries to successfully pursue his prophecies, his mind and body slowly deteriorate until he has nothing left to live for. Tillyard once explained that the human mind works through reason, will, and passion (Tillyard-The Elizabethan World Picture). These ideas are somewhat parallel to Macbeth’s actions. Once he begins feeling guilty of his actions, fearful of being caught, and driven to have total control, the motives of his mind are gradually moving from being thought out with reason, to will, and finally to passion. As Macbeth makes his desc ent into death, his passion to be king gradually takes control his whole being. At the lowest point of his existence there is no reason left inside him. His mind is so busy and crazy that he no longer has the ability to make thoughtful and insightful decisions. He goes from being a loyal and careful servant to a deceitful and scattered ruler.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth’s path into insanity begins when Macbeth first hears the witches refer to him as the thane of Cawdor and reveal that he will be the king (1.3.51-53). The prediction makes no sense to him and the thought that Duncan would no longer be king leaves him completely confused and fearful of the future. When he does become the thane of Cawdor, however, he immediately wonders if his prediction could really speak the truth. Macbeth imagines the King being murdered and himself becoming king but immediately shows regret and tries to forget ever thinking such an absurd scene (1.3.164). His regret for imagining this along with logic and reason force him to decide that if the prophecies are meant to happen they will whether he gets involved or not: â€Å"If chance will have me king, why, chance may crown me,/Without my stir†(1.3.155-156). Macbeth convinces himself that he will not interfere with the predictions at all. Despite his good intentions, when Dunc an crowns Malcolm as the Prince of Cumberland, giving him the title of future king, Macbeth acknowledges that this is an obstacle that interferes with his prophecy of being king: â€Å"The Prince of Cumberland! That is a step/On which I must fall down, or else o’er-leap,/For in my way it lies† (1. The Destruction of Macbeth :: essays research papers fc   Ã‚  Ã‚  Ã‚  Ã‚  At some point in the life of every individual, certain events and changes occur that shape the person into how they will behave and appear in the future. The life of an individual either starts to blossom with opportunity or starts going through a consistent downward spiral. How does it work out perfectly for some and go wrong for others? Macbeth is a prime example of how one decision can alter life forever. As Macbeth tries to successfully pursue his prophecies, his mind and body slowly deteriorate until he has nothing left to live for. Tillyard once explained that the human mind works through reason, will, and passion (Tillyard-The Elizabethan World Picture). These ideas are somewhat parallel to Macbeth’s actions. Once he begins feeling guilty of his actions, fearful of being caught, and driven to have total control, the motives of his mind are gradually moving from being thought out with reason, to will, and finally to passion. As Macbeth makes his desc ent into death, his passion to be king gradually takes control his whole being. At the lowest point of his existence there is no reason left inside him. His mind is so busy and crazy that he no longer has the ability to make thoughtful and insightful decisions. He goes from being a loyal and careful servant to a deceitful and scattered ruler.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth’s path into insanity begins when Macbeth first hears the witches refer to him as the thane of Cawdor and reveal that he will be the king (1.3.51-53). The prediction makes no sense to him and the thought that Duncan would no longer be king leaves him completely confused and fearful of the future. When he does become the thane of Cawdor, however, he immediately wonders if his prediction could really speak the truth. Macbeth imagines the King being murdered and himself becoming king but immediately shows regret and tries to forget ever thinking such an absurd scene (1.3.164). His regret for imagining this along with logic and reason force him to decide that if the prophecies are meant to happen they will whether he gets involved or not: â€Å"If chance will have me king, why, chance may crown me,/Without my stir†(1.3.155-156). Macbeth convinces himself that he will not interfere with the predictions at all. Despite his good intentions, when Dunc an crowns Malcolm as the Prince of Cumberland, giving him the title of future king, Macbeth acknowledges that this is an obstacle that interferes with his prophecy of being king: â€Å"The Prince of Cumberland! That is a step/On which I must fall down, or else o’er-leap,/For in my way it lies† (1.

A Research On Baby Boomer

The term baby boomer refers to the period between 1946 and the early part of the 1960s, after the World War 2, where there are high rate of childbirth. During this period, there was baby boom. The incidence of child control through pill was not yet in vogue at this period. Following the great devastating impact of the WW2 on countries populations, the need increase the populations size was encouraged by government of countries and family clans. This results in the boom of childbirth. Thus, the demographic statistics of countries continued to be on the increase during this period.The decline of child birth through birth control pills and other contraceptives brought to the end of the period of baby boomer. In United States, contraceptive pills were introduced during 1965. and this period is regularly referenced as the period of the end of baby boom. The baby boomer term has being applied to marketing conceptualization. There is a group of characters with similar attitude and age grade refers to as baby boomer. In his book ‘Marketing to Leading-Edge Baby Boomers’, Brent Green (2003) conceptualize baby boomers as those born in the period between 1946 and 1955 who have a generational cohort or unit that is self defining.They conceive themselves as those born at the height of the Vietnam war. The second grouping of baby boomer according to Green is those conceived in the mid 1950s to the mid 1960s. Thus, from this classification we can group the baby boomers into older boomers , and those that are described as the younger boomers. The demographic of this group he termed as trailing-edge boomers. Thus, 77 million of baby boomers formed the first mass market for advertisers to grab their professional prowess in the American market. As consumers, baby boomers behave like kids, preferring to watch television shows, buying baby foods like cereals for breakfast.They also posses adult characteristics which sees them setting trends. The aging of baby boomers in their 50s and 60s provides marketers new opportunity into creating products to satisfy these peculiar consumers through adequate market segmentation analysis and planning. WHAT DO THE BABY BOOMER WANT IN CLOTHING There are diverse group forming the baby boomers; however, they share some similar characteristics when it comes to taste for clothing, and the choice of satisfaction derived from consuming specific products.The 78 million baby boomers still have a great dominance on the U. S. market. Marketers and retailers have being accused in treating this group as homogenous; sharing same preferences and taste. Researches has shown that baby boomers have different taste for their clothing, from those of other generation breeds. The difference lies in the preference for qualities of cloth comfort, value, and quality, authentic products and ethnic materials. The baby boomers have more interest for fashionable clothing material.According to a survey conducted to see the difference betwee n baby boomers and other general taste for clothing, all respondents placed high importance on fair trade philosophy that has to do with wages, workplace, and their environment. On the other hand, the generational cohorts (baby Boomers) have more inclination towards wearing ethnic attire, which forms their main intension to buy from the fair (Littrel et al, 2005, pg 407). Furthermore, baby boomers have move value for clothing details in order to generate information that has to do with the cloth relativity to comfort, value and quality.The female baby bombers are showing more signs and preference for selecting and choosing their clothing than generations before them. They prefer to select garment based on the style and ethnic attire. They then rate the clothing material to enable them get the best satisfaction from utilizing this cloth. However, it has being argued in recent researches that there is a declining rate in baby boomers for garment, in recent years, however, their prefer ence for denim jeans still remain unchanged.Furthermore, the baby boomers are now declining their interest in shopping for apparel from the stores, as they are now increasing their interest in electronic cloth buying. THE PRODUCTS THE BABY BOOMERS WOULD WANT AND PREFER TO SPEND THEIR MONEY ON. The baby Boomers are now aging, where the youngest among these generational cohorts are in their 50s. Thus, as elderly they would need pharmaceutical products to keep them fit and healthy. This older generational group would need to consume more nutritional supplements products that would argument their feeding habit. Many pharmaceutical companies in U.S. see this generational group as a potential market to sell their nutritional and supplements products and drugs. As this group like to remain young and avoid aging they would require more of nutritional products and this food supplements to keep them healthy and young. Furthermore, the baby boomers that are now in their elderly age would be in need of thick attire that would keep them warm during period of winter and heavy snowfalls. In their eating habit in additional to the nutritional food supplement, they would be need less of fatty and protein food, but more of vitamins.Thus, they would need more of vegetables, white meat, and fish. They will want food that will aid them in maintaining their gene and DNA. Though they do not like stereotyping and aging, thus organization would have to be extra careful not to be caught arousing the other side of this group. The housing preference for this group of people would be in a quite locality with more gardens and natural settings. The countryside would be more of a better place for recreation for this category of people than taking them to Las Vegas and New York to view noisy and hotspot centres.This group would also be spending their more on artificial aids like artificial hips and knees to help them with weakness in joints and knees. Thus, these artificial aids market would be having more boom has this aging group continue to count more years to their age. The baby boomers would also like to spend their money more on products that would aid them to fight aging. Thus, anti-aging products would be a market target for these generational cohorts. Unilever Plans For Capitalising On Baby Boomers Unilever is a multinational corporation with well-established branches in US, Europe Africa and other continents.It products ranges from confectionaries, fast foods, beverages, noodles etc. Unilever products are made for both the old and the younger. In the company quest to provide effective products that would satisfy the baby boomers, it has researched on the shopping pattern of this group. The study had baffled other executive why Unilever is studying the shopping pattern of this group. The research and study of Unilever on this group has made it discovered that the average baby boomer seems to have a hearing aid fixed into their ears than they would prefer an ipo d earpiece.Thus, the company is seeking for way to manufacture product that would adequately satisfy this group, and at the same time capitalizing on the opportunities that is untapped with this population This pattern adopted by Unilever has reawakened the need for other organizations to study this group and develop products to meet their needs. Unilever invested more on researches and have planned to re-brand their products with the view of having foresight to satisfy consumers’ wants. This strategy it has adopted for the baby boomers. McDonald Company Plans on Capitalizing on this PopulationMcDonalds is a world fast food organization with branches and franchised centres in every continent in the world. The company have also developed plans for the elderly group constituting the baby boomers. The company sees the financial and investment prowess of able businesspersons and entrepreneurs in baby boomers. Thus, it has opened up a portal in its website to encourage and direct baby boomers on ways to get franchise in establishing outlets with McDonald’s company name. McDonalds know that these are mostly retired executives, and thus have accumulated enough retirement funds to enable them buy franchised.Thus, by opening this portal (America’s Best Frachises) in its website it has made it each for baby boomers to know the steps to follow in acquiring franchise from the company. Furthermore, McDonalds has entered into partnership with Guidant Financial Systems in order to make the financial process for the franchising easy and smooth. Furthermore, McDonalds in 2000 invested $1. 8 billion to open 800 new outlets in its plans to attract patrons beyond young people to designing program that would be adequate and appealing to baby boomers.Thus, the company took an holistic approach in making sure every category of its customers including baby boomers are adequately cared for and attracted to its interior and external features in every of its restaur ants. REFERENCES Brent Green (2003) Marketing to Leading-Edge Baby Boomers. New York: Writers Advantage Littrell, Mary A. , et al (2005) â€Å"Generation X, baby Boomers, and Swing: marketing Fair Trade Apparel† Vol. 9 Number 4. Thompson Anne (2005), â€Å"Baby Boomers Create New marketing Frontiers† in NBC News, March 16.