Social Networking Crisis Communication Assignment - 1

Social Networking Crisis Communication - Assignment Example In order to determine the most efficient medium of communication researchers conducted several case studies across the world. The first instance was carried out on a gun shooting incident in Virginia Tech. During this case study, the researchers conducted online monitoring of the newsfeeds from the affected institution. The online monitoring began one hour after the shooting. The participants of this research study lacked knowledge that their activities and posts were under study. In addition, the researchers went back and conducted interviews five days after the shooting incident. In Colorado’s case, the researchers created an informative and detailed timeline of the communication. The timeline was divided into two sections that are the official communication and unofficial communication. Under the formal communication part, the researchers had columns for university website and emails. On the other hand, under the informal communication sector, the researchers had two column s for Facebook and Flickr photos. In another case, study Southern California. The researchers monitored the posts and relevant messages from the fire crisis that rocked two counties that are Santa Barbara and San Diego. The researchers followed the local news websites and the online social media such as Facebook, Craigslist, and Flickr Photos. In addition, researchers conducted surveys and interviews in the affected areas ten days after the incidence. Furthermore, in the case of the earthquake in China, researchers monitored the social media news a minute after the incident. They keenly followed the posts on China most famous social site that is Tianya forum- a site with over 20 million users in China.